PRODUCTS & TREATMENTS
Sweet Squared delivers SOFGEL nail products to UK market
USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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Gel vs gel polish nails: What’s the difference?
The gel and gel polish nail systems have notable differences, and serve distinct purposes at the nail desk. Understanding their use and benefits is essential, in order to choose the right product for each client’s nail goals. The science behind gel products In the book: Nail Therapist – A Professional…
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Read the latest issue
Lecenté™ is embracing the start of spring and fresh, colourful mani/pedis with four new glitters and four new foils. The spring collection features: Petal Ultra Fine Glitter Amber Ultra Fine Glitter Maple Ultra Fine Glitter Wisteria Ultra Fine Glitter Silver Mosaic Foil Gold Marble Foil Rose Gold Foil Silver Feather Foil. Use…
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Yesterday I had the pleasure of visiting the new beauty hotspot, Young LDN, located in the idyllic Notting Hill area of London. Describing itself as a ‘luxury skincare and beauty destination that champions youth’ and ‘inspiring the confidence to disrupt the world’, the space did not disappoint. The unique studio…
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Prepare for spring nail requests with the Coquette collection from Cuccio Europe. Featuring pastel crèmes, the pretty eight piece collection is ideal for creating subtle, fresh manicures to reflect the crisp energy of the upcoming season. From nudes to dusky teals and mauves, there’s a hue to suit every client.…
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Are you looking to add a lash treatment to your service menu? Sweet Squared listened to the professional it serves and has created and developed a new treatment – LashUs The Lift. The LashUs treatment works with client’s natural lashes to straighten from the root to help give the appearance of…
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Embrace spring nail colour with four pretty hues from Crystal Nails, available in its CrystaLac formula. The Most Wanted! pastel nail colour collection includes two greens, a pink and lilac that looks stunning when worn alone or alternated across nails. What’s more, snap up one of Crystal Nails’ nail art…
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Transport clients from shower to shore with the fresh spring sea breeze of Spongellé’s new Beach Grass scent. With spicy and fruity to notes, heart notes of jasmine and rose, and aquatic, woody and musky base notes, the body wash infused buffer captures the fresh essence of spring. An ideal…
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