PRODUCTS & TREATMENTS
Sweet Squared delivers SOFGEL nail products to UK market
USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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Gel vs gel polish nails: What’s the difference?
The gel and gel polish nail systems have notable differences, and serve distinct purposes at the nail desk. Understanding their use and benefits is essential, in order to choose the right product for each client’s nail goals. The science behind gel products In the book: Nail Therapist – A Professional…
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Brillbird UK has added Bouncy Cover Builder Gel to its portfolio of gel products. Ideal for creating enchantments in flattering neutral tones, the gel sees a consistency and formula that is easy to shape, sculpt and refine. Available in two tones, the gel is durable with enhanced adhesion and low…
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Have a fling with some flirty nail shades, as Light Elegance has unveiled six new shades in its ButterCream formula. The First Date collection blends sophisticated neutral tones with a splash of colour. The shades are: Butterflies: The perfect cream neutral pink. First Base: A warm rosy neutral shimmer. Giddy…
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Faby has released it’s Smile! collection featuring six shades for spring/summer in an attractive display unit. The mix of bright and muted shades includes: Fabylicious: vibrant red Felicità: punchy fuchsia I’m A Firework: frosted pink with iridescence Baby Smile: pale beige with a satin finish The Comedian: pastel lilac Blueberries…
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To help get beauty pros in the holiday mood, Sally Salon Services is offering a gift with purchase offer for stocking up on summer salon essentials. Trade customers shopping both online and in-store before 31 May will receive one free suitcase and tote bag when they spend £120 or €150,…
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Aiming to inspire beauty lovers alike and share a brand’s fascinating history, OPI’s co-founder Suzi Weiss-Fischmann has revealed her story in the form of a book. Entitled I’m Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time, the book reveals Suzi’s life…
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Stock up on your favourite The Gel Bottle Inc shades with the brand’s latest bulk buy offer. Until April 30, nail professionals can purchase any six shades for a special, reduced price per bottle – or 12 bottles for even less! Pick and mix popular shades from across the full collection,…
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