PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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OPI teams up with Converse for summer collection

By Kat Hill | 1 June 2019

OPI has announced its bold new collection for summer 2019, in collaboration with footwear company, Converse. Seeing six new summer bright nail tones, the collection also see colour-matched Converse One Star slides and Chuck Taylor All Star Hi and Ox trainers – all inspired by electronic dance music. New nail…

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Opi converse

OPI x Converse: A Colourful Collaboration

By Kat Hill | 30 May 2019

The Scratch team was lucky enough to receive an invite to one of the brightest events this season. OPI has teamed up with footwear company, Converse, to reveal a new, collaborative nail and footwear collection. With six new summer bright nail tones, the launch sees colour-matched Converse One Star slides…

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Boost retail offerings with Jane Iredale Limited Edition Lip Kits

By Sophie Nutt | 28 May 2019

Jane Iredale has released the final phase of this year’s spring collection, seeing three new shades of PureGloss Lip Gloss. Ideal for achieving that fresh spring look, the new additions comprise of sheer tints of coral and pink: Blossom – hot pink Pink Glacé – sheer cool pink with shimmer…

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Halo pure nails parisienne

Halo Gel Polish seeks inspo from Paris for pastel nail colour collection

By Helena Biggs | 27 May 2019

Inspired by the chic sophistication of France’s capital city, Pure Nails has launched six stunning pastel hues in its popular Halo Gel Polish formula. Offering a wear time of up to three weeks, the La Parisienne collection features a combination of sheer and pearl finishes. Ideal used alone as an…

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Cuccio heatwave

Cuccio welcomes summer with Heatwave nail colour collection

By Helena Biggs | 26 May 2019

Get set for summer with eight colourful new nail shades from Cuccio. The Heatwave collection is available in both Cuccio Colour (lacquer) and Cuccio Veneer (gel polish) and features a selection of brights; ideal for welcoming the warmer season and to promote to clients heading on holiday. Create punchy nail…

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Navy Pro releases curved manicure multi tool

By Sophie Nutt | 25 May 2019

Navy Professional has released Doris – a curved manicure multi tool. The tool has been designed for multi-use during nail prep and art for both manicures and pedicures, the soft curved blade aims to remove non-living tissue from the nail plate with ease. Doris has a unique titanium coating, which…

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