PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Nsi rubber base

Add strength and length with NSI Rubber Base

By Kat Hill | 2 July 2019

Offer strength with an easy application thanks to the new NSI Rubber Base. The versatile coating can be used over natural nails for added strengthen and durability. It can also be used for both short tip and sculpted extensions. Offering easy control thanks to its brush and bottle format, the…

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Pawpaw

Dr. PawPaw encourages lip care with Scrub & Nourish compact duo

By Sophie Nutt | 1 July 2019

Dr. PawPaw’s Scrub & Nourish is a compact duo pot containing a sugar lip scrub and lip balm to smooth, soften and repair lips. The scrub and balm is formulated from a trio of ingredients: pawpaw fruit, aiding long lasting nourishment; aloe vera to sooth and moisturise; olive oil to…

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Remedy brow dilemmas with new HD Brows serums

By Sophie Nutt | 1 July 2019

HD Brows has created three formulations to remedy the most common brow dilemmas in a bid to give ‘even more people even better brows’. The range sees the new Brow Maximiser, Re-growth Minimiser and Tint Lock Serum. Brow Maximiser If brows are sparse, patchy or slow growing, HD Brows prescribes…

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Create bold nail looks with the Gel II California collection

By Sophie Nutt | 29 June 2019

Gel II has revealed its California collection for summer 2019. Featuring an array of vibrant, punchy hues, the eight-piece collection is ideal for creating eye-catching nail looks that command attention this season. The California collection includes: Los Angeles Orange County San Francisco Venice Beach Napa Valley Malibu Beverly Hills Hollywood…

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Entice clients with Light Elegance Enchanted Forest collection

By Sophie Nutt | 28 June 2019

Light Elegance has revealed its Enchanted Forest collection for summer 2019, featuring bold and vibrant colours. Available in both Light Elegance Colour and Glitter Gels, there’s an option for every occasion. The Colour Gel collection includes: Centaur of Attention: an eye-catching shimmery indigo purple. Come Home, Gnome: a hot summer…

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Indulge with Heaven by Deborah Mitchell Afternoon Tea Hand Wash & Cream

By Sophie Nutt | 28 June 2019

Heaven by Deborah Mitchell has launched the limited edition Afternoon Tea Hand Wash & Cream duo. The super sweet hand wash and cream contain a blend of essential oils and tea to create a luxury scent, suited to all skin types. The duo is ideal as a luxury bathroom addition…

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