PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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The edge extreme nail tips

Create on-trend coffin nails with Extreme C-Curve Tips

By Helena Biggs | 8 August 2019

Create coffin nail shapes in the style of Kylie Jenner with the Extreme C-Curve Tips from The Edge Nails & Beauty. Available in clear and white, the strong and flexible pre-shaped tips are made from ABS plastic and boast a deep smile line and no well. The high C-Curve offers…

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Cnd treasured moments fall:winter

CND™ reveals ‘Treasured Moments’ nail colour collection for autumn/winter

By Helena Biggs | 7 August 2019

Inspired by cherished moments, CND™’s autumn/winter collection of nail shades features rich, grounded tones and a vintage vibe. With names including ‘First Love’ and ‘Cap & Gown’, the five shades have been designed to remind the wearer of their most sentimental memories. “This collection is all about tapping into your…

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Brighter eyes with Lash Perfect

By Sophie Nutt | 6 August 2019

This morning, I headed to the Lash Perfect Beauty Bar in London, just a stone’s throw from Piccadilly Circus underground station. The brand was hosting a drop-in event to celebrate and preview the launch of its new iRevive brightening eye treatment. The iRevive treatment can be performed as an add-on…

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Amy g mermaid

Create magical nail designs with the Amy G Nail Art Mermaid Collection

By Kat Hill | 6 August 2019

Create mystical nail looks with the latest additions to the Amy G Nail Art Collection. Available via The Mermaid Collection sees Iridescent Mermaid Thread, as well as Diamond Studs in three magical colourways. The Mermaid Thread is available in a roll of fabric which can be cut to desired shape…

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Before

Lip plumping with Lip NV

By Sophie Nutt | 5 August 2019

This morning, the Scratch HQ was visited by Essex-based Lip NV educator, Laura White, to perform the No Needle Filler treatment on Scratch assistant ed, Kat. Before arriving at the Scratch office, Laura had sent Kat a thorough consultation form to fill out to ensure there were no contraindications that could prevent…

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Pure nails rubber base

Help prevent chipping with Halo Gel Polish Rubber Base Coat

By Kat Hill | 3 August 2019

Cater to client nail needs with Halo Gel Polish’s new Rubber Base Coat. Available via Pure Nails, the base cost is suited to clients with brittle nails as it can be used with any Pure Nails nail service to help provide flexibility. Thanks to its flexible formula, the base can…

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