PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Be retail-ready with The Eyelash Emporium Pro Studio Strip Lashes

By Sophie Nutt | 16 August 2019

The Eyelash Emporium has released its new range of Pro Studio Strip Lashes, ideal for finishing professional make-up services or for retailing to lash-loving clients. The extensive range of The Eyelash Emporium Pro Studio Strip Lashes sees individual sets of 3D, luxury lashes designed for the ultimate fluttery, layered lash…

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Create on-trend colour fades with The Gel Bottle Inc Ombré Nail Art Brush

By Sophie Nutt | 16 August 2019

The Gel Bottle Inc has released an Ombré Nail Art brush designed to enable techs to create the on-trend look with ease. The Ombré Nail Art Brush has been specifically designed for colour fading with gel polish: simply use a sweeping motion from side-to-side or top-to-bottom, blending the colours. The…

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Jessica neon

Catch eyes with neon-style nail lacquers from Jessica

By Helena Biggs | 15 August 2019

Amp up nail looks with three new shades in Jessica’s Custom Colour nail lacquer formula. Featuring a crème finish, the hues are Fluorescent Flamingo, Blazing Blue and Vivid Violet, and are highly pigmented for an eye-catching, bold finish. Ideal for the end up summer festivals, these shades will take you…

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Lash Perfect launches #LoveMyLift campaign

By Sophie Nutt | 14 August 2019

Lash Perfect has launched the #LoveMyLift campaign for its Lash Perfect Lift treatment. What is the Lash Perfect Lift? Lash Perfect Lift (LPL) is a professional salon treatment that lifts natural lashes from the root to give the appearance of longer, thicker lashes that can last 6-8 weeks. Lashes are lifted…

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Mii Cosmetics reveals Mii Minerals Beautiful Basics kits

By Sophie Nutt | 10 August 2019

Mii Cosmetics has launched a range of Mii Minerals Beautiful Basics kits, containing all that’s needed to achieve a weightless and flawless make-up look. Ideal for clients with sensitive or problem prone skin, or those that prefer natural-looking make-up, minerals are non-comedogenic, preventing clogging pores and blemishes while helping to…

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Salon System launches New RefectoCil Eyelash Lift Kit

By Kat Hill | 10 August 2019

Salon System has  launched the new RefectoCil Eyelash Lift Kit for longer and fuller looking lashes. The RefectoCil Eyelash Lift Kit has been created using a specially formulated lash perm system featuring collagen to help moisturise lashes and cysteine to help protect and strengthen. Cleint’s lashes will appear longer and…

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