PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Marilyn Monroe inspires second Gelish & Morgan Taylor collection

By Kat Hill | 21 August 2019

Gelish and Morgan Taylor have introduced a second, and equally fabulous, collection inspired by Marilyn Monroe. The Forever Marilyn collection for autumn will see six new elegant shades – inspired by ‘Marilyn’s classic Hollywood beauty and effortless glamour’ and ‘the natural beauty and charisma that she always exuded’. Available in…

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Best of mii display

Maximise retail with Best of Mii display

By Sophie Nutt | 20 August 2019

Mii Cosmetics has revealed the Best of Mii display for salons to showcase a range of retail-ready products. The compact unit offers a curated collection of Mii Cosmetics products supported with product benefits and clear retail pricing, as well as mini versions of the new look Mii consumer brochure and…

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Nsi balance builder in a bottle

Meet nail needs with NSI Balance Builder in a Bottle Gel

By Kat Hill | 20 August 2019

Cater to client nail needs with the new NSI Balance Builder in a Bottle Gel. New to NSI’s Balance system, the hard gel is presented in a handy bottle and brush format and in two colour ways: Blush or Clear. LED and UV curable, the system can be used to…

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Light elegance neon gel paints

Brighten nail designs with Light Elegance neon gel paints

By Helena Biggs | 18 August 2019

Make nail looks pop with the six neon gel paints from Light Elegance. Featuring the viscosity and coverage of the brand’s original UV gel paints, the newly reformulated range of neon hues cure at both 365 and 405 nm. Ideal for festival season and beyond, the bold hues are: Neon…

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Margaret Dabbs London Intensive Hydrating Foot Lotion now available in handy tube

By Sophie Nutt | 17 August 2019

Margaret Dabbs London’s hero foot care product is now available in a travel-friendly tube. Ideal for retailing to clients post-pedicure, the lotion offers to visibly hydrate the skin, alleviate tired feet, repair cracks and reduce hard, calloused skin build-up. The formula features emu oil renowned for its natural healing and…

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Ink Crystals

INK London reveals range of nail art crystals

By Kat Hill | 17 August 2019

Add serious sparkle to your nail styling with the latest addition to INK London’s range of Additions. The brand has revealed a new line of Additions Crystals and Crystal AB. In packs of 100, the crystals will be available in three sizes: SS4, SS6 and SS8. The crystals are ideal…

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