PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Cuccio bella natura

Prepare for autumn with Cuccio’s Bella Natura nail shades

By Helena Biggs | 29 August 2019

Cuccio has unveiled its autumn nail colour collection, inspired by the raw, organic pigments found in nature’s elements of earth, wind and fire. Bella Natura features eight shades, available in both Cuccio Colour lacquer and Cuccio Veneer gel polish formulas, dependent on the desired wear time. Shades range from the…

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Enhance lash services with Lash Perfect iRevive treatment

By Sophie Nutt | 27 August 2019

Enhance lash treatments or add a luxurious eye treatment to your service menu with the Lash Perfect iRevive brightening eye treatment. The under eye can prove to be a ‘problem area’ for many clients due to the vulnerable nature of the skin underneath the eyes; and the Lash Perfect iRevive…

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Create vibrant designs with Amy G Fluorescent Powder Ombre Kits

By Sophie Nutt | 26 August 2019

The Edge Nails has revealed the latest addition to its Amy G Nail Art collection, seeing Fluorescent Powder Ombre Kits. Allowing techs to cater to summer trends and create vibrant ombre effects, the kits are available in five colour ways, including: Hot Pink & Hot Orange Blue & Purple Yellow…

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Gelover

Fall in love with Gelover Soak Off Gel

By Kat Hill | 25 August 2019

The Edge Nails & Beauty has launched 50 fabulous nail shades in its new Gelover brush-on, soak-off gel range. Highly pigmented, the 100% pure gel formula boasts a wear time of up to three weeks. Made in the UK, the range is also non-shrinking and LED and UV curable. The…

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Light elegance shibui buttercreams

Embrace autumn with new Light Elegance Buttercream gels

By Helena Biggs | 23 August 2019

Light Elegance has sought inspiration from Japan and the gentle shift from sun and sea to fires and leaves for its latest Buttercreams nail shades. Shibui offers ‘a calming yet rich and captivating colour palette’ and includes six gels: Downward Dog: A calming cream burnt orange. Mantra Mauve: Not too…

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Treat nails with the Ethos range from Bio Sculpture

By Sophie Nutt | 22 August 2019

Bio Sculpture has refreshed its nail treatment range and launched Ethos; eight improved formulas for natural nail care. Bio Sculpture wanted to increase and promote nail health in a way that is easy to understand, with a mixture of elegant embossed packaging and improved treatment formulas. The Ethos range includes:…

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