PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Perfect party-ready feet with Cuccio Stainless Steel Pedicure File

By Sophie Nutt | 7 September 2019

Cater to the demand of party season pedicures with the Cuccio Stainless Steel Pedicure File. With the party season comes clients seeking feet that are able to dance the night away – and look fabulous while doing it – and the Cuccio Stainless Steel Pedicure File ensures a hygienic practice.…

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Combine skincare & self tan with Sienna X Rose-infused Tanning Water

By Sophie Nutt | 6 September 2019

Sienna X has revealed Rose-infused Gradual Tanning Water, designed to combine skincare and self tan. The formula infused with rose geranium essential oil allows the user to control and tailor the tan with easy, streak-free application. An ideal retail product for clients that are new to self-tan or nervous about…

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Apply magnetic lashes easily with Magnetise Magnetic Eyeliner

By Sophie Nutt | 3 September 2019

Lash Perfect has revealed the Magnetise Magnetic Liner for easy application of Magnetise Magnetic Lashes. Simply sweep the eyeliner over the eyelid before connecting Magnetise Magnetic Lashes to the liner, which contains tiny magnetic fibres. The liner boasts all-day staying power and can be used with all Magnetise lash styles.…

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Halo book of shadows

Craft mesmerising manicures with Pure Nails Book of Shadows Collection

By Scratch Staff | 3 September 2019

Have clients spellbound with the new Book of Shadows Collection from Pure Nails. Seeing 12 new shades in the Halo gel polish formula, the collection sees a ‘5D cat-eye’, mesmerising multi-tonal effect when used with Halo Magnets. New colours include: Potion Jinx Aura Omen Salem Wicca Amulet Charm Hex Spirit…

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Dipt autumn shades

Powder nails to perfection with new Dipt nail shades

By Helena Biggs | 1 September 2019

Dipt has added three stunning shades to its dipping powder portfolio to commemorate the autumn/winter season. The powders, when used with the complete Dipt system, offer a speedy, strong nail colour solution that lasts up to three weeks. The shades are: Laughter – a bright coral red, encouraging the wearer…

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Turn up the heat with the Halo Summer Vibes collection

By Sophie Nutt | 31 August 2019

Make the most of the remaining summer days by inspiring clients with the Summer Vibes collection from Halo Gel Polish. Inspired by exotic locations across the world, the collection comprises six bright, bold neon-effect shades affectionately named: Bali Tahiti Fiji Seychelles Mauritius Hawaii Shop the collection via www.purenails.co/stockists

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