PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Create out-of-this-world nail designs with Amy G Galaxy collection

By Sophie Nutt | 23 October 2019

The Edge Nails has revealed the new Galaxy collection from the Amy G Nail Art range. The Galaxy collection allows techs to create eye-catching, edgy nail art with three themed ranges: Galaxy Mirror Powders, Crushed Foils and Tinsel Foils. Galaxy Mirror Powders Can be applied to a non-wipe gel top…

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Halo twas the night

Halo releases 12 dazzling shades for party-perfect nail designs

By Helena Biggs | 21 October 2019

Pure Nails has launched 12 new additions to the Halo Gel Polish range – and the glittering shades are perfect for the festive and party season. The ‘Twas The Night collection sees a super sparkly fine glitter polish formula in a pot, in hues including Sugar Plum, Gift and Sleigh…

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New York inspires Gel II colour collection

By Sophie Nutt | 19 October 2019

Gel II has launched its New York collection, just in time for the new season. The eight-piece gel polish collection comprises a range of on-trend shades to transport clients to the Big Apple, from a sparkling midnight black to a bright orange hue. Aptly named, the Gel II New York…

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Countdown to Christmas with Elemis 25 Days of Beauty Advent Calendar

By Kat Hill | 19 October 2019

Countdown to the Christmas with Elemis’ 25 Days of Beauty Advent Calendar. The calendar features 25 skincare treats from a variety of Elemis product lines, with the final gift being a full-size jar of the bestselling Pro-Collagen Marine Cream. Gidts include Pro-Collagen Hydra Gel Eye Masks and Rose Facial Oil,…

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Lash Perfect launch Ultimate Pro Adhesive System

By Sophie Nutt | 18 October 2019

Lash Perfect has revealed the Ultimate Pro Adhesive System for the application of eyelash extensions. Ultimate Pro is a specialist three-step system for the quick and effective application of eyelash extensions boasting longer lasting retention and low odour. The three steps include Ultimate Pro Speed It!, Bond It! and Cure…

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Lecente autumn

Add sparkle to nail designs with Lecenté autumn collection

By Kat Hill | 15 October 2019

Lecenté has revealed its autumn collection, seeing six new sparkling glitter and four new foils. The new glittery additions join Lecenté’s popular Multi Glitz category. Some also feature shapes, such as hearts and stars, to add a sparkling addition to manis. New glitters include: Angel Bombshell Darling Dollface Love Bug…

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