PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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The gel bottle art deco

The Gel Bottle Inc reveals six new nail shades inspired by the 1920s

By Scratch Staff | 11 November 2019

Add sparkle and shimmer to your nail kit with the six new soak off gel polish shades from The Gel Bottle Inc. The Art Deco collection is inspired by the 1920’s so clients can step into the 2020’s in style. Those that purchase the full set will receive a limited…

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Untitled design

Create party ready nails with Artistic Nail Design Disco Nights, Festive Lights collection

By Sophie Nutt | 9 November 2019

Artistics Nail Design has revealed the Disco Nights, Festive Lights winter collection just in time for party season. The collection boasts an opulent colour palette reminiscent of disco days past, taking inspiration from the sequin-clad divas who ruled the dance floor. Featuring six festive shades, the collection includes: Yank My…

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Yours winter

:Yours release winter collection designed by pros

By Kat Hill | 8 November 2019

Prepare for the festive flurry of appointments with speedy nail art designs from the :Yours winter collection. Launching next week via Sweet Squared, :Yours has added two new double-sided stamping plates: Christmas Gift and Under the Mistletoe. The two new plate designs come from nail techs from around the world,…

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Beautylab chrsitmas 2019

Give the gift of great skin with BeautyLab

By Kat Hill | 5 November 2019

Stock up and start selling retail-ready gift sets with four new kits from BeautyLab. Available via Gerrard International, each set boasts a carefully selected range of introductory sized product from the BeautyLab range. The four new sets include: Skin Perfecting Gift Set – to hydrate and regenerate Black Diamond Glamour Gift…

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London lecente create

Lecenté looks to London for winter nail shade inspiration

By Helena Biggs | 4 November 2019

London locations have inspired the names and shades in Lecenté’s winter 2019 Create collection, London Calling. The gel polish range offers strength and flexibility with long-lasting wear and a high-shine finish. Highly pigmented, the colour coats require just one coat and have a 30-second cure time, making it a great…

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The winter miracle gift set

Get set for Christmas with Sienna X Gift Sets

By Sophie Nutt | 2 November 2019

Sienna X has released three Christmas Gift Sets ideal for retailing to clients as a present for a loved one or as a festive treat to themselves. Naughty, Nice, Tanned Christmas Gift Set This gift set includes a full pack of the Sienna X Ultra Dark Q10 Tinted Self Sleep Lotion. The…

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