PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Help clients relax with Scentered De-stress Gift Set

By Sophie Nutt | 15 November 2019

Scentered has launched a De-stress Gift Set just in time for Christmas, ideal for retailing to clients who are in need of some at-home relaxation. The De-stress duo features the De-stress Body & Hand Wash and the De-stress Body & Hand Lotion. The De-stress Body & Hand Wash features aloe…

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Katie Barnes expands nail tool range

By Sophie Nutt | 15 November 2019

Since the launch of the Katie Barnes Tool Range earlier this year, the KB Thickness Measuring Tool is the latest addition to the collection. Scratch Stars Nail Stylist of the Year 2019, Katie Barnes, has deigned the KB Thickness Measuring Calliper specifically for precise measuring of nail enhancement thickness. The tool…

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Brownv

The Creative Beauty Group reveals brow lamination treatment & course

By Kat Hill | 15 November 2019

Boost your brow offering with the The Creative Beauty Group’s new treatment – Brownv Lamination. The treatment can be used to create a fuller-look or tame unruly brows by utilising reshaping and realigning techniques. The result is a uniform, full brow shape – negating the need for daily make-up. In line…

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Light Elegance launches ButterBlings to help nail designs dazzle

By Scratch Staff | 14 November 2019

Light Elegance has launched four ButterBling hard gels, featuring the same buttery application that the Light Elegance Buttercreams offer – but with added sparkle. Infused with high concentrations of premium pigments and glitters, ButterBlings offer a striking, bold and shimmering nail effect. “When you apply the ButterBlings, the experience is…

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Lashus

LashUs launches lash extensions system

By Sophie Nutt | 13 November 2019

After the introduction of LashUs The Lift earlier this year, Sweet Squared has announced the launch of LashUs Extensions and training. Designed to allow the professional to achieve looks ranging from classic to volume and everything in-between, LashUs Extensions will provide techs with an opportunity to grow their lash business…

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Mini bottles spotlight

Salon System expands Gellux Mini range

By Sophie Nutt | 12 November 2019

Salon System has added six new ‘fashion-inspired’ shades to the Gellux Mini range. The range already includes 24 shades in an 8ml trial size and the bottle has a practical ‘true colour’ filled swatch on the top of the bottle to ensure each shade is easily recognisable on the shelf.…

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