PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Artic wear

Add sparkle to nail services with Jessica Phēnom Arctic Wear collection

By Kat Hill | 22 November 2019

Gerrard International has revealed three new Jessica Phēnom shades for the party season. The Arctic Wear collection colours are available individually or retail-ready gift sets. The sets include one of the new shades, as well as Phēnom Base Coat and Finale Shine Top Coat. The three new colours include: Fa…

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Arcticfrost model 2 copy

Orly reveals icy Arctic Frost nail colour collection for winter

By Sophie Nutt | 20 November 2019

Orly has revealed its shimmering Arctic Frost collection for a chic take on winter manicures. Available in Orly nail lacquer and Orly GelFX formulas, the six-piece collection includes: Below Zero Cold Shoulder Frost Smitten Gilded Glow Ice Breaker Snow Worries The collection features subtle shimmers, icy hues and full on…

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X factor beautylab

Behind the scenes with BeautyLab at The X Factor: Celebrity

By Scratch Staff | 20 November 2019

Skincare brand, BeautyLab, has returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which has partnered with the show for a number of years, delivered HDTV-worthy glows to the likes of Little Mix and…

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Get arty & ease application with new Halo Gel Polish Brush

By Sophie Nutt | 19 November 2019

Pure Nails has launched the Halo Gel Polish Brush in Size 6, allowing techs to create a variety of nail designs. Ideal for using with the Halo Gel Polish formula in a pot, launched with the brand’s ‘Twas The Night collection, techs can use the brush to create full coverage…

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Halo pure nails very berry

Create delectable nail looks with berry inspired nail collection

By Scratch Staff | 18 November 2019

Pure Nails has added three new shades to its Halo Gel Polish range, each inspired by berries and perfect for winter manis and pedis. The Very Berry collection features Cranberry and Raspberry; two stunning and sophisticated crèmes, and Winterberry sees a shade with smatterings of sparkle in its formula. Halo…

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Ink water decals

INK London adds water decals to Additions range

By Kat Hill | 16 November 2019

Add a splash of art to your INK London services with the Additions Decals. The limited-edition decals are available in 15 styles in a range of designs. How to use: 1. A white base colour recommended. Cut out the decal using scissors. 2. Dip the decal in water for 10-15…

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