PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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CIDESCO to open exclusive training salon

By Kat Hill | 30 November 2019

CIDESCO, the world standard for beauty and spa therapy, has announced that it will be opening the doors of its exclusive CIDESCO Training Salon in 2020. Located at CIDESCO’s head office in Zurich, Switzerland, the new training salon will also provide a platform f to produce educational webinars for its…

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Entity brushes

Add to your nail art kit with the Entity Nail Art Brush Set

By Kat Hill | 29 November 2019

Unleash your artistry with the Entity Nail Art Brush Set now available from The Creative Beauty Group. The set sees three brushes and a handy dotting tool for creating a variety of nail art designs. The four tools see: Square Brush – can be used for defining smile lines. Short Detailing…

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Skin talk with BeautyLab & Jenny Ryan of The X Factor: Celebrity

By Scratch Staff | 27 November 2019

Skincare brand, BeautyLab, has returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which has partnered with the show for a number of years, reveals the hero product of The Chase star and celebrity contestant, Jenny Ryan,…

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Here’s how The Massage company has made treatments more accessible

By Helena Biggs | 25 November 2019

We all know that beauty services are so much more than just aesthetics. Offering a chance to unwind, indulge or promote a sense of confidence and wellbeing, many of us are guilty of not making ‘me time’ a priority, which is so important for both mind and body. The Massage…

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Enhance nail designs with NSI Glaze ‘N’ Go Top Coats

By Sophie Nutt | 23 November 2019

NSI has revealed the Glaze ‘N’ Go Shimmering and Matte Top Coats. The NSI Glaze ‘N’ Go Shimmer Top Coat is available in Glistening or Soft Pink for a sparkling, ultra-shine finish, just in time for party season. The NSI Glaze ‘N’ Go Matte Top Coat is designed to leave…

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Sienna X launch Skincare Sachets to entice clients

By Sophie Nutt | 22 November 2019

Sienna X has launched handy Skincare Sachets, adding the range to its Skincare collection. Designed to add value onto treatments and entice a new set of clients to try the Sienna X Skincare products, the range sees five sachets. The Miracle Mask Sachet 2ml – with 10% Manuka honey Natural Manuka honey…

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