PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Waxone bed cover

Wax:One launches branded bed cover

By Kat Hill | 14 December 2019

Spruce up your treatment and stay on brand during wax services with the new Wax:One Bed Cover. The branded cover is made from a super-soft, lightweight and stretchy material, meaning it fits over the treatment bed. The cover also has elasticated foot pockets, designed to fit a range of beauty…

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Beautylab x factor

BeautyLab ensures HDTV-ready skin for X Factor: Celebrity finalists

By Scratch Staff | 14 December 2019

Skincare brand, BeautyLab, returned to the set of the X Factor for another year to tend to the complexions of this year’s X Factor: Celebrity contestants. The brand, which has partnered with the show for a number of years, reveals the skincare journey of the celebs involved… So, another X Factor series…

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Indulge clients with BeautyPro Spa At Home Gift Set

By Sophie Nutt | 13 December 2019

Encourage clients to practice a spot of self care in the comfort of their own home this winter with the BeautyPro Spa At Home Gift Set. The gift set includes a range of sheet masks ideal for a luxurious spa treatment at home or for prepping skin before a night…

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Astonishing nails builder

Add length & strength to nails with 1-step Builder Gel from Astonishing Nails

By Helena Biggs | 9 December 2019

Build extensions in a speedy, easy manner with the HEMA-free base, builder and top gel in one from Astonishing Nails. The 1-Step Brush Builder is available in five natural-looking shades and can be used to build length and structure with tips as well as sculpt with nail forms. The bottle-and-brush…

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Lecenté create glitters

Lecenté adds four glitter gel polishes to Create collection

By Helena Biggs | 8 December 2019

Lecenté has added four stunning glitter gel polishes to its winter collection, London Calling.  Get jazz hands waving with the sparkling shades, which are each named after iconic locations in the London theatre district; Palladium, Shaftesbury Avenue, West End and Theatre Royal. The Lecenté Create soak off system promises strength…

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Create seasonal nail looks with the Essence Glitter Festive Collection

By Sophie Nutt | 6 December 2019

Essence Glitter has revealed it’s Festive Collection of nail art foils and glitter just in time for the Christmas rush. The Festive Collection is crammed full of classic colours and includes five new glitters: Superstar Party Nights Green Gables Red Robin Golden Eye Alongside the collection of glitters, Essence Glitter…

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