PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Easibuild 8ml halo

Add strength to nails & extend with Halo’s brush-on Easi-Build

By Scratch Staff | 29 January 2020

Create natural-looking, strong enhancements with Easibuild by Halo – now available in 8ml sizes alongside the original 15ml sizes.  The brush-on builder gel boasts easy application without the need for primer. EasiBuild is UV and LED compatible, curing in just 60 seconds in a 36W LED lamp. Four nude and…

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Award-winning mobile nailist launches marketing initiative

By Sophie Nutt | 24 January 2020

Scratch Stars Mobile Nailist of the Year 2018 winner and founder of French & Drench, Joanna Tompkins has announced the launch of her new venture: Nails & Sales. The Nails & Sales initiative is designed to build the confidence of nail technicians in order to create profitable, busy and successful businesses…

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Mavex launches Micoxan Intensive Nail Solution treatment

By Sophie Nutt | 20 January 2020

Mavex has launched Micoxan, a new treatment designed to improve nails affected by fungal infections. The Micoxan Intensive Nail Solution boasts an antiseptic, repairing and protective action to reduce dyschromias and yellowing while strengthening and hydrating fragile, damaged nails. The innovative formula penetrates deeply in the nail to return it to…

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Margaret dabbs london's shoe freshener

Margaret Dabbs London welcomes handy shoe freshener to help eliminate bacteria

By Zoe Wickens | 19 January 2020

Margaret Dabbs London has launched a new three-in-one Shoe Freshener with Active Oxygen (Ozone) Technology. The technology works through a naturally occurring chemical reaction when electricity is applied to moisture, which produces the molecules O2 and O3 Ozone. These molecules help to disinfect and kill viruses, as well as inhibit…

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Artistic nail design's pink correctional gels

Help banish nail imperfections with Artistic Correction Gel

By Zoe Wickens | 19 January 2020

Artistic Nail Design has introduced two Correction Gels; Pink Concealer and Translucent Pink. Pink Concealer is for clients who are after a full coverage nail in a neutral pink hue and Translucent Pink has a bright pink glow, helping to disguise surface imperfections and add strength to nails. The gels…

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Ink rock plus

INK adds superior high-shine top coat to gel polish range

By Helena Biggs | 18 January 2020

INK London has introduced Rock Plus to its range; a gel polish top coat that surpasses the original Rock top coat in offering next-level shine and shine longevity. Designed to be used with iLac Gel Polish and the xLac All-In-One Gel Polish range, Rock Plus boasts a high viscosity and…

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