PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Light elegance blossom and bloom collection

See nail services bloom with new Light Elegance gel collection

By Kat Hill | 7 February 2020

Light Elegance has revealed its new collection for spring, Blossom and Bloom. Inspired by flowers, the 12 new shades see a selection of rich creams, subtle shimmers and delicate glitter. “Blossom and Bloom has been created to incorporate soft, elegant shades that are sure to be a hit for spring,”…

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Lecente nail shadows

Lecenté releases three nude Nail Shadows for dazzling art effects

By Zoe Wickens | 5 February 2020

Lecenté has added three stunning Nail Shadow shades to its existing range. Butterscotch, Cappuccino and Cinnamon are pure pigmented mica nail shadows that can be applied directly onto cured gel polish with the Lecenté P1 Brush to create a variety of effects or mixed with L&P and hard gel. Butterscotch…

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Opi mexico city

OPI reveals new collection inspired by Mexico City

By Zoe Wickens | 4 February 2020

OPI’s spring/summer 2020 nail collection Mexico City introduces 12 shades inspired by the vibrant art and fashion scenes of the city. Shades in the collection include bright lemon Don’t Tell A Sol, shimmery gold Suzi’s Slinging Mezcals and deep blue Mi Casa Es Blue Casa; a perfect match for this…

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Cnd vinylux two in one

CND™ introduces VINYLUX™ Two-in-One nail colour applicators

By Zoe Wickens | 1 February 2020

Ideal for mobile techs and on-the-go touch ups, CND™ has released VINYLUX™ Two-in-One nail colour applicators. On one end is a base and colour polish and on the other is CND™‘s fast-drying Long Wear Topcoat, which features ProLight Technology to prevent yellowing. Colours include Negligee, a sheer baby pink; Field…

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Halo first bloom

Halo Gel Polish unveils spring nail colour collection

By Helena Biggs | 31 January 2020

Pure Nails has welcomed six new shades to its Halo Gel Polish collection for springtime mani/pedis. The creamy pastel hues in the First Bloom collection are inspired by popular flowers, and include the soft yellow Primrose and pale pink Rosehip, alongside minty Wild Fern and mauve Wisteria. Halo Gel Polish…

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Sienna x skincare launch

Natural skincare with Sienna X

By Zoe Wickens | 31 January 2020

To celebrate the launch of Sienna X‘s skincare range, Sophie and I headed to Mortimer House Loft & Gallery, an upmarket venue in London. The brand new capsule skincare collection consists of 11 products, including cleansers, facial oils and a glycolic and fruit acid chemical peel ideal for signature in-salon…

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