PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Jessica Phenom Sweet Talk

Jessica adds 3 spring-friendly nail shades to Phenom range

By Zoe Wickens | 16 February 2020

A trio of new shades in the Jessica Phenom Sweet Talk collection has been launched for the spring season. The new Vivid Colour hues are the candy pink crème U Had Me at Hello, the baby blue crème Smooth Talker and the sparkling grape opalescent Tell Me More. These new…

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Ink Nails Sobiab builder gel

Extend nails with INK London’s SOBIAB handy brush-on gel

By Zoe Wickens | 16 February 2020

INK London has released SOBIAB UV/LED curable base and builder gel, designed to add length to natural nails via sculpting or via the tip & overlay method. The brush-on gel product is available in nine shades; Clear, Clear Pink, Clear Glitter, Cover it, Signature, Signature Glitter, Milky Pink, Milky White…

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Freedom Wellness Therapy

Mobile wellness company recruits for beauty pros seeking flexi-work

By Zoe Wickens | 15 February 2020

Freedom Wellness Therapy, a service providing professional, accessible and holistic mobile beauty and wellness treatments, has launched in London. The concept offers a wide range of services including manicures & pedicures, massages, yoga, Pilates, personal training and beauty treatments designed to improve the physical, mental and social wellbeing of its…

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Lecenté Create Foil Gel

Offer full foil coverage nail designs with Lecenté Create Foil Gel.

By Kat Hill | 12 February 2020

Offer full foil coverage with ease thanks to the new Lecenté Create Foil Gel. Offering a smooth surface once cured, the gel provides the ideal base for both complex and arty foil designs. A new addition to the Lecenté Create system, the Foil Gel is can be used to complete full…

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Mii signature brow styler

Enhance brows with Mii Cosmetics Signature Brow Styler

By Sophie Nutt | 11 February 2020

Mii Cosmetics has launched the Signature Brow Styler, designed to enhance brows for a naturally beautiful finish. Boasting a precision brush tip to create a ‘microblade effect’, the Mii Signature Brow Styler offers instant definition by filling in brow sparseness with a quick-drying, smudge-proof pigment for natural depth and buildable…

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Morgan taylor daily elixir

Rescue damaged nails with Morgan Taylor’s dailyElixir

By Helena Biggs | 10 February 2020

Protect and help repair split, damaged nails with the dailyElixir nail treatment from Morgan Taylor. The brush-on product features hydrolyzed keratin peptides to penetrate the nail plate and bond with natural nail protein, restoring nail structure and strength. “Brittle nails are a major problem amongst nail consumers, especially those that…

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