PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Artistic beaute in bloom

Feminine hues prevail in Artistic Nail Design spring collection

By Sophie Nutt | 2 March 2020

Artistic Nail Design has revealed the Beaute’ In Bloom collection just in time for spring 2020. The six-piece collection sees feminine hues inspired by the blooming flowers of the season, with a colour palette of sweet taupe shades accented by pops of pink finishes from sheer to pearl. “I absolutely…

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Peacci spring neons

Command attention with 6 bright nail polish shades from Peacći

By Helena Biggs | 2 March 2020

Six nail shades have been added to Peacći’s nail colour collection, available in polish formula. The punchy hues are ideal for transitioning into spring and summer, and perfect for festival season. The shades are: Fairy Pink Kitten Lemonade Madonna Peach Water Lilly Each lacquer is highly pigmented and boast a…

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Vu glow in the dark

Create glow in the dark nail designs with Gel-ato Gel Polish

By Scratch Staff | 29 February 2020

Get ready to glow with five shades of Gel-ato Glow in the Dark Gel Polish from Vu Nail Systems. UV/LED cured, the shades are used with Gel-ato Base & Top for a durable soak off system. The gel polishes are available in: Pink Orange Green Yellow Coral The shades can also…

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Cuccio universal

Smooth nail ridges with Cuccio Universal Soak-Off Base

By Kat Hill | 27 February 2020

Offer a flawless finish from the start with the Cuccio Universal Soak-Off Base. This thicker base helps smooth ridges and imperfections on the natural nail for seamless Cuccio colour application. LED/UV compatible, the base is also ideal for damaged nails, or client wanting to progress from enhancements to natural nail overlays.…

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Hi brow lamination south korea

Hi Brow Lamination launches in South Korea

By Sophie Nutt | 25 February 2020

The Eyelash Design Company has launched its Hi Brow Lamination treatment in South Korea. Partnering with distributor, Soojin Park – Lash Perfect Korea, the treatment debuted in January at the Sheraton Palace Gangnam in Seoul. Lash Perfect founder, Beverley Piper, general manager, Philip Marsh, and business development manager, Natalie Piper,…

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Beauty2trs tracey shelverton

An online journey around the natural nail unit

By Scratch Staff | 24 February 2020

Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month:  Tracy Shelverton offers an insight into the natural nail unit About Tracy Tracy’s nail industry passion focuses on the nail itself and on maintaining and improving its integrity – regardless of what…

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