PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Bio Sculpture Evo launches two new bases

By Sophie Nutt | 10 March 2020

After five years in development, Bio Sculpture Evo has added two new bases to it’s range; Flex and Contour. Evo Flex Base Gel Ideal for short, normal or soft nails Boasts exceptional adhesive properties for long wear Ideal for building the upper arch Cures in 60 seconds Low odour Can…

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How to take nail art designs to the next level

By Scratch Staff | 9 March 2020

Scratch puts the spotlight on the esteemed educators at Beauty2trs, the online platform for nail classes… This month:  Nancy Janssen reveals how to elevate nail artistry About Nancy Nancy’s nail career started in around 2011, and she claims to have been ‘living and breathing nails’ ever since. She has scooped various podium…

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Animal charities supported by sales of The Gel Bottle’s spring nail colour collection

By Helena Biggs | 9 March 2020

Gel polish brand, The Gel Bottle Inc, is donating proceeds from the sale of its spring 2020 Animalia nail colour collection to selected animal charities. Animalia welcomes nine shades, each inspired by endangered animals or eco issues. Hues include a pastel yellow, Queen Bee, and pearlescent green Amur. “We love…

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Light elegance desert dreams

Indulge clients in 6 Buttercream gel nail shades for spring

By Zoe Wickens | 7 March 2020

Light Elegance has welcomed six stunning shades to its Buttercream gel collection. The Buttercream formula offers one-coat application, and the six shades make up the Desert Dreams collection for spring 2020. Inspired by the Arizona desert and the array of colours found in its landscape, the shades are: Tumbleweed: A…

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Light elegance jimmygel

Add strength & length to nails with JimmyGel by Light Elegance

By Helena Biggs | 6 March 2020

Create strong yet flexible nail extensions with the handy building brush gel, JimmyGel, from Light Elegance. Formulated by and named after Light Elegance owner & head chemist, Jim McConnell, the clear formula can be used under both soak-off gel polish and hard gel products. This offers the chance of 4+…

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Beautylab amethyst roller

Revitalise skin with BeautyLab facial roller

By Zoe Wickens | 4 March 2020

BeautyLab has introduced a dual-ended amethyst crystal facial roller to its luxurious skincare range. The amethyst crystal facial roller, handcrafted from natural amethyst crystal and described by the brand as ‘the ultimate jewel in the crown of any age-defying skincare routine’, helps to revitalise complexions, promote circulation and reduce puffiness.…

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