PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Treatwell covid 19

Treatwell petitions for industry economic hardship relief

By Kat Hill | 26 March 2020

Treatwell is taking action to support the hair and beauty industry in response to the COVID-19 pandemic with a number of initiatives. A petition has been launched by the beauty booking platform to lobby the UK government for an economic hardship relief package to help the industry recover from the…

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Essence bio glitter

Embrace eco-nail art with 5 products from Essence Glitter

By Zoe Wickens | 25 March 2020

Essence Glitter has released five shades of bio glitter to add a touch of sparkle to nail art designs. Fully biodegradable, the glitters are suitable for nail and cosmetics use and are ideal atop a Bio Sculpture Gel manicure. They can also be encapsulated within L&P acrylic to aid nail styles.…

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Enhance the natural nail with Cuccio Brush-on Builder with Calcium

By Sophie Nutt | 24 March 2020

Cuccio has launched an LED/UV Brush-on Builder gel enriched with calcium for use on natural nails. Boasting a straightforward brush-on formula, the product applies like a soak-off gel polish but works like a hard gel. Ideal for reinforcing, building and extending the natural nail, the self-levelling lightweight formula is also…

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Lecente create builder gel

Sculpt & add strength with Lecenté Create Builder Gel

By Zoe Wickens | 23 March 2020

Lecenté has extended its product range with the release of the Create Builder Gel. The formula works with the Create Gel system and can be used as an overlay on natural nails or to create enhancements used tips or forms. Key features of the Create Builder Gel include: Soak off…

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Mii cosmetics brow tint

Mii Cosmetics adds 1 more colour to its Brow Tint range

By Zoe Wickens | 22 March 2020

Mii Cosmetics has extended its Brow Tint range with one additional shade for clients looking for more colour-intensive results. The colour Blue/Black joins the already established Ash, Light Brown, Dark Brown and Black. The brand described the shade Blue/Black as adding depth, glossiness and bold definition to an already dark…

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Refectocil browista toolkit

Creating striking brows and lashes for clients with the RefectoCil Browista Toolkit

By Zoe Wickens | 22 March 2020

Salon System has launched the RefectoCil Browista Toolkit, offering for lash and brow styling experts the ideal tools for a quick and precise application. The four-in-one expert kit includes one spoolie with a wide brush, one spoolie with a small brush and two application side dishes. The spoolie is best…

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