PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Andreia Professional launches The Gel Polish Crush limited edition collection

By Sophie Nutt | 14 April 2020

Andreia Professional has revealed Crush; a limited edition The Gel Polish collection comprising a palette of six sweet subtle shades. Featuring a highly pigmented formula that boasts up to four weeks of wear time, The Gel Polish Crush collection includes the shades: CR1: Twinkle in the Eye (nude with light…

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Look fantastic

British Beauty Council supports #TeamFantastic initiative

By Sophie Nutt | 13 April 2020

The British Beauty Council has announced its support for #TeamFantastic – the new initiative from online beauty boutique, Look Fantastic. #TeamFantastic has been created to help support the beauty industry as salons have been forced to closed due to the Covid-19 outbreak. Look Fantastic is calling for beauty industry professionals…

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Nu nudes

Meet nude nail needs with 12 shades from The Gel Bottle Inc

By Kat Hill | 9 April 2020

The Gel Bottle Inc has introduced Nu Nudes, a curated collection of 12 gel polish shades offering diverse nude nail tones. “I set up The Gel Bottle Inc with inclusivity and equality at the heart of everything we do,” enthuses brand founder, Daisy Kalnina. “That’s why our Nu Nudes collection…

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Layla Tourh

Challenge launched to tackle business downtime

By Kat Hill | 8 April 2020

Beauty Boss HQ has revealed the Take Action In April Challenge for business owners. Launched to help beauty professionals during the current pandemic downtime, the marketing & business development agency is offering free resources for professionals. The challenge will see a series of workshops, Facebook Live videos and expert panels.…

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Scratch launches weekly nail art challenge

By Scratch Staff | 4 April 2020

Europe’s leading nail magazine, Scratch, has launched a new nail art initiative: #ShowScratch Creative Challenge. Revealed earlier this week, the challenge is using nail art and social media to help nail professionals stay inspired and connected during the Coronavirus outbreak. Nail artists are invited to create a nail design to…

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Cuccio earn from home

Cuccio launches ‘Earn From Home’ initiative for nail & beauty pros

By Scratch Staff | 3 April 2020

Cuccio has responded to the impact of coronavirus on the income of nail and beauty professionals by launching the ‘Earn From Home’ initiative. The hand, foot and body care brand has put together 18 handy kits that professionals can purchase and retail to their clients to help them maintain the…

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