PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Halo beach party

Halo reveals 6 bold & exciting summer gel polish shades

By Scratch Staff | 19 May 2020

Pure Nails has unveiled its Halo Gel Polish summer collection; six bold, bright shades to excite and catch the eye. The Beach Party collection is inspired by colourful cocktails and typical beach settings, and includes three classic brights and three temperature changing gel polishes. Bikini Pink – a bold fuchsia…

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Vu neon lead

Amp up nail art with neon glitters from Vu Nail Systems

By Scratch Staff | 17 May 2020

Supercharge nail designs with Vu Nail Systems’ range of Neon Sprinkles nail art glitters. Ideal for overall coverage or incorporated into art designs, the glitters are available in four colours: Neon Orange Neon Pink Neon Green Neon Yellow The glitters are presented in a handy screw top jar for easy…

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Liz mckeon

Liz McKeon introduces virtual 1-to-1 coaching sessions

By Sophie Nutt | 16 May 2020

Beauty business expert, Liz McKeon, has introduced new virtual one-to-one coaching sessions for salons and beauty professionals. During the downtime caused by the Covid-19 pandemic, Liz McKeon is inviting salon owners and beauty professionals to refocus and rework their business plan and strategy – ready for success when salons reopen.…

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Beautylab hand gel

BeautyLab launches Hand Gel & donates supplies to The Trussell Trust

By Sophie Nutt | 15 May 2020

Skincare brand, BeautyLab, has launched a new Hand Gel to keep hands clean and safeguarded while remaining soft and hydrated. Boasting a non-sticky and non-drying formula, the gel is designed to deeply purify and protect the hands without compromising the skin’s feel. This formula contains: Sanitising alcohol at 70% Radish…

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Bio sculpture summer evo

Embrace bright pastels with 5 Evo summer nail colours

By Helena Biggs | 14 May 2020

Bio Sculpture has added five shades to its Evo gel polish range. The 2020 summer collection comprises bright pastel hues, each with a high gloss mirror shine and densely rich cosmetic grade pigments. Shanna is a soft dusty pastel blue Becca is a striking pinky-purple pastel Minki V is a…

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Opi neo pearl

OPI reimagines the metallic nail trend with Neo-Pearl collection

By Sophie Nutt | 14 May 2020

OPI has released the Neo-Pearl collection for spring 2020. The 12-piece collection sees a palette of iridescent pinks, purples, blues and nudes; combining natural translucence and luminosity for a soft and modern update to the metallic nail trend. Influenced by the appearance of pearls on runways and red carpets, Neo-Pearl…

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