PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Liz mckeon

Liz McKeon launches Salon Business Academy

By Sophie Nutt | 4 June 2020

International speaker, educator and beauty business expert, Liz McKeon, has launched the Liz McKeon Salon Business Academy. The online course combines instructional seminars in an easy-to-follow format that will help to educate, inform and refocus business professionals around the world. The message to beauty pros is: ‘Become remarkable, find more…

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Julie kandalec book

Celebrity manicurist Julie Kandalec launches nail art design sketch book

By Helena Biggs | 3 June 2020

On National Nail Polish Day (1 June), and in tribute to the day she lost her mother, celebrity manicurist Julie Kandalec has launched a nail art book by which consumers and pros can sketch out their own designs. The former creative director at Paintbox and founder of Masterclass Nail Academy…

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Magpie beauty courses

Boost nail skills from home with ABT accredited Magpie Beauty courses

By Helena Biggs | 31 May 2020

Nail product and education provider, Magpie Beauty, has launched a variety of online nail courses that techs can complete from the comfort of their own homes. There are three levels of online nail art masterclass available – Bronze, Silver & Gold – all of which are accredited by ABT. Students…

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Light elegance nautical

Light Elegance adds 6 nautical nail shades to Buttercreams range

By Helena Biggs | 30 May 2020

Say ‘Ahoy there!’ to six new season Buttercream gel shades from Light Elegance, inspired by the deep beauty of water and the endless adventure of setting sail. The Summer 2020 Nautical collection serves up a palette of calm-sea neutrals an d wave-crashing bolds, all bursting with creamy colour. “Summer is…

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Gems rainbow collection

Add vibrant colour to nails with Gems rainbow gel polish collection

By Helena Biggs | 29 May 2020

Multi award-winning nail tech, Gemma Lambert, has unveiled the latest collection in her own-brand gel polish line. The Taste The Rainbow range features 12 bold and punchy shades – including one glitter; like the gold at the end of a rainbow. Ideal for summer manis and pedis, there’s a shade…

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Lecente nail art

Update your nail art skills with online classes from Lecenté

By Helena Biggs | 29 May 2020

Lecenté partners are hosting a series of online classes to help techs upskill and learn new nail art techniques and designs. The ‘Discovery Series’ features classes hosted by  Jenny Nagorski, Emily Geer and Amanda Trivett, and Lecenté’s lead educator, Theresa Foddering.  Delivered via Zoom with a maximum of five students…

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