PRODUCTS & TREATMENTS

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Bexy Glow unveils Bexy Build builder gel at star-studded launch event

By Scratch Staff | 14 March 2025

Paige Chohan and Becky Willett, founders of nail brand, Bexy Glow, hosted an event in Cheshire to launch Bexy Glow Bexy Build: a builder gel designed to offer strength, flexibility and long-lasting wear. Guests gathered at The Colony, Wilmslow on 5 March to learn about the product, which is described as a…

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Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Buttercups summer 2020

Update salon wear with new Buttercups tunics

By Kat Hill | 12 June 2020

Seeking a new back to work look for the salon? Workwear provider, Buttercups Uniforms, has launched two new tunic styles designed to provide comfort and style. The B035 tunic combines the laidback comfort of a kimono jacket with practical details, including a hip-skimming length and shorter sleeves. A flattering high…

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Cnd wear extender

Want to extend the wear time of a Shellac mani? This product will help

By Helena Biggs | 12 June 2020

CND™ has launched a new product within the Shellac™ family to extend the wear of gel polish and improve the appearance of nails. The Shellac™ Wear Extender Base Coat is designed for easy, full coverage application and extends colour wear of a Shellac mani to up to three weeks, as…

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Dipt inspiration

Dipt launches soft pastel trio with Inspiration collection

By Sophie Nutt | 12 June 2020

Choosing shades that are representative of the challenging times the industry has faced, Dipt has launched the three-piece Inspiration collection. The collection comprises soft pastel and dusty shades, including: Kindness – a warming dusty lilac Hope – a delicate pale lilac Dedication – a calming baby pink Dipt is a…

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Light elegance

Sweet Squared launches free online Light Elegance courses

By Sophie Nutt | 12 June 2020

Sweet Squared has launched two free online education classes each aimed at helping nail professionals master the art of working with the Light Elegance gel system. The classes are designed to give techs a comprehensive introduction to working with both Light Elegance hard gels and the soak-off builder in a…

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Ink london havana

Take a trip to Havana with new INK London iLac collection

By Kat Hill | 11 June 2020

Whisk clients away to the vibrant city of Havana with INK London’s new collection of iLac Hybrid Gel Polishes. Inspired by the timeless beauty and colour of the historical city, the Havana collection sees seven new shades. Now available, the hues include: i-182 – Cadillac – a sunny pale yellow.…

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Elim beauty

Behind the Brand: Meet Shantelle Booysen, founder of Elim

By Sophie Nutt | 11 June 2020

Striving to change the way therapists think about the traditional pedicure, Elim offers a treatment that uses state-of-the-art ingredients to elevate the experience for both client and pro. While some pedicures rely on the filing of the skin, Elim’s MediHeel pedicure chemically breaks down protein bonds in the skin to…

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