PRODUCTS & TREATMENTS

Nail Order Team Scottish Flag

How a Scottish nail brand is changing the way products are seen in the sector

By Scratch Staff | 19 January 2025

In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the…

Read More
vegan cosmetics

Want to offer vegan manicures in your nail salon? Here’s 20 products to add to your kit

By Lilly Delmage | 18 January 2025

A whopping 25 million people took part in Veganuary in 2024: so have you considered vegan-friendly nail and beauty options in the salon to cater to this burgeoning client base? Gaining a ‘vegan status’ in the beauty sector means a product must not contain animal-derived ingredients or by-products. Click here…

Read More
Lilly Web Newsfeature Lead 1200x800px 73

Revealed: Pedicures are more popular than manicures in the nail salon

By Lilly Delmage | 14 January 2025

Salon, spa, and fitness booking and management software, Vagaro, has released its 2025 Vantage Report, revealing insights into beauty and wellness trends. Pedicures take the lead With 21 million nail salon appointments booked between January and September 2024, pedicures have overtaken manicures in popularity. They accounted for 59% of searches…

Read More
Woman Face Nails Beauty

Veganuary: How to tell if your nail & beauty products are vegan-friendly

By Scratch Staff | 9 January 2025

Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…

Read More
Willow E File Society Header

Willow Academy launches The E-file Society to connect nail techs & boost knowledge

By Rebecca Hitchon | 17 December 2024

Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…

Read More
Tgb Winter Blog

The GelBottle Inc expands nail market reach via Aston & Fincher UK

By Rebecca Hitchon | 5 December 2024

Nail brand, The GelBottle Inc (known as TGB), has launched in Aston & Fincher stores. The partnership between Brighton-based nail colour and care brand, The GelBottle Inc, and family-owned professional hair and beauty distributor, Aston & Fincher, is designed to provide nail technicians across the UK with more ways to…

Read More
Pantone Coty Mocha Mousse 2025

16 nail shades in Mocha Mousse: PANTONE’s Colour of the Year 2025

By Helena Biggs | 5 December 2024

Mocha Mousse, a ‘mellow brown infused with a sensorial and comforting warmth’, is PANTONE’s Colour of the Year 2025. The global colour authority selects a shade each year to aid colour critical decisions for brands and manufacturers. “Underpinned by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse expresses a level…

Read More
Winter Nails Canva Blue Silver Snowflake

Winter wonders: Must-have nail colour collections for the 2024 festive season

By Lilly Delmage | 20 November 2024

‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return – we’re talking forest-greens, ribbon reds, glittery golds and striking…

Read More
Gloves In A Bottle Botanical

Nail techs: want to protect your skin from irritants? Get your hands on this plant-powered lotion

By Rebecca Hitchon | 3 November 2024

As you tend to the handcare of your clients, do you take the time to look after your own skin? Whether you struggle with dry, sore skin due to overwashing, irritants in the nail space or environmental factors, Gloves In A Bottle can help. The brand’s lotion formula works rapidly…

Read More
Lilly Web Newsfeature Lead 1200x800px 20

Community chat: 4 networking groups for nail pros

By Lilly Delmage | 29 October 2024

Are you seeking some support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but you don’t know who to ask? The answer might lie within joining a nail networking group. Here’s four to have a look at… The…

Read More
Lilly Web Newsfeature Lead 1200x800px 14

I visited TGB Spa in Brighton for a luxury pedicure – & here’s how it went

By Lilly Delmage | 24 October 2024

Nail brand, The GelBottle Inc, has opened its much-anticipated TGB Spa: a sanctuary for beauty treatments in the bustling city of Brighton. I was invited to explore the space and indulge in a Luxury TGB Gel Pedicure – and it didn’t disappoint. I arrived at Brighton train station and I tapped…

Read More
Vodex Nailympia Sponsor Spotlight

How a husband & wife joined forces to tackle fumes & dust in the nail & beauty industry

By Rebecca Hitchon | 11 October 2024

For Poala Taylor-Riddick, building her own brand had always been a pipe dream – but little did she know that a trip to a beauty salon would spark the idea for business success. While getting her nails done at the salon, Poala noticed its lack of ventilation and poor air…

Read More
Lilly Web Newsfeature Lead 1200x800px 9

This stationery brand is helping nail techs to simplify, organise & grow their businesses

By Lilly Delmage | 11 October 2024

Sophie Cox is the founder of The Nail Story Co, a stationery company designed by a nail tech for nail techs, to add simplicity and structure to businesses. The Nail Story Co was launched in July 2023, a few years after Sophie had identified numerous challenges she faced as a…

Read More
Glitterbels Nailympia 2024 Brand Spotlight

The story of Glitterbels: the Staffordshire-born nail brand supporting techs worldwide

By Rebecca Hitchon | 9 October 2024

Professional nail brand, Glitterbels, has made waves in the industry since being founded seven years ago. The brainchild of Newcastle-under-Lyme nail artist, Annabel Maginnis, and her husband, Elliott, Glitterbels was established with a focus on providing high-quality, trendy acrylic powders to the UK nail sector. Since then, the brand’s offering…

Read More