THE LATEST NEWS & FEATURES
Scratch Snap winner announced: minimalist nail art contest with over 100 entries
The winner of Scratch’s monthly nail art contest for January has been announced as Alisha Francois of @pressonprofessionail. In a showcase of talent, techs created nail designs to fit theme, Soft & Subtle Art Accents, in the bid to win a prize from The GelBottle Inc. Entries were judged by The…
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Colour psychology: Discover the mood-boosting meanings behind your nail colour choices
Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…
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How a Scottish nail brand is changing the way products are seen in the sector
In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the…
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In-salon brow brand, HD Brows, has announced a transition back to its original HD Brows name, dropping the High Definition brand that launched in early 2016. The name-change is part of the company’s approach to bring everything back to brows, as well as building on its training, make-up range and…
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We want to see the designs trending at your nail desk! Hazel McLachlan, of Sanctuary In The City salon, reveals that pretty pink designs are popular with her clients recently. “I think pink is such a popular go-to colour at the moment as clients are moving away from winter colours…
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Delight clients with the pretty six-piece spring collection from Lecenté, launched to help show off some sparkle this season. The collection features duos across the Ombré, Multi Glitz and Chunky Glitter categories in refreshing spring shades and pretty pastels to inspire nail artistry. The range also launches alongside two new application brushes. Lecenté distributor, Sweet…
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Vibrant, dazzling and opulent nails created by the CNDTM nail team, spearheaded by creative lead, Marian Newman, flawlessly complemented shoes and accessories for the Sophia Webster showcase of her autumn/winter 2018 collection, I Don’t Need A Mango To Tango. Held at the Café Royal hotel in London, the presentation was a glitzy…
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Educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals how to select the right nail shape for your client… Nails come in a variety of shapes and sizes and everyone has fingers and nails of different lengths and shapes. Some have long, slim fingers while others have short fingers with short…
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Designed to soften and lock in moisture, Hive Paraffin Wax can be added to treatments as an indulging extra for clients. Also acting as a heat therapy, Paraffin Wax can be used as an add-on to many hand and foot treatments, offering the opportunity to increase profits and expand service menus. The range comes in three…
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