THE LATEST NEWS & FEATURES
Scratch Snap winner announced: minimalist nail art contest with over 100 entries
The winner of Scratch’s monthly nail art contest for January has been announced as Alisha Francois of @pressonprofessionail. In a showcase of talent, techs created nail designs to fit theme, Soft & Subtle Art Accents, in the bid to win a prize from The GelBottle Inc. Entries were judged by The…
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Colour psychology: Discover the mood-boosting meanings behind your nail colour choices
Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…
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How a Scottish nail brand is changing the way products are seen in the sector
In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the…
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Eyelash extension brand, NovaLash, recently recognised its talented extension artists in its seventh annual gala, LASHOff 2018. Held in Houston, Texas, the event served to award the top lash artist from the company’s international roster of lash extension professionals as ‘Lash Artist of the Year‘. Candidates are judged via their submission of photographs and videos,…
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Soil Association certified skincare brand, Botanicals, has announced its Plastics Promise. The promise will see the company support the use of environmentally-friendly ingredients and packaging. “I am passionate about the benefits of using natural, organic skincare – for our health and beauty but also for our planet,” Wendy Stirling, founder…
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Lash Perfect Lash Lift, a natural lash enhancement that lifts and curls the lash, appeared on ITV’s This Morning programme – recommend by resident beauty expert, Bryony Blake, as ‘one of the new trends for lashes in 2018’. “With luscious longer lashes having always been a celeb must-have, 2018 is tipped…
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Session stylist, Michelle Class, created a bejewelled nude nail manicure for Mulberry’s London Fashion Week showcase. Dubbed ‘Sweet Gems’, the nail look saw Swarovski crystal embellishments added to clean, groomed short nails. Michelle created the look with Morgan Taylor Stick With It base coat, followed by one coat of Sweet…
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Cartoonish, pop-art inspired nail art was selected for Katie Eary’s London Fashion Week showcase. Created by manicurist Ami Streets, the look saw a hot red nail tone courtesy of iZ Beauty of London, complete with white detailing to create an animated effect. The design a super shiny finish to create a…
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Bio Sculpture Gel and Cherrie Snow were tasked with creating the nail looks for Marques Almeidal’s London Fashion Week showcase. Cherrie and here team tended to the models’ nails with two different Bio Sculpture Gel Nail Polish looks. A nude nail tone, No.2093 Ivory Beige, was used to create a clean,…
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