THE LATEST NEWS & FEATURES
Scratch Snap winner announced: minimalist nail art contest with over 100 entries
The winner of Scratch’s monthly nail art contest for January has been announced as Alisha Francois of @pressonprofessionail. In a showcase of talent, techs created nail designs to fit theme, Soft & Subtle Art Accents, in the bid to win a prize from The GelBottle Inc. Entries were judged by The…
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Colour psychology: Discover the mood-boosting meanings behind your nail colour choices
Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…
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How a Scottish nail brand is changing the way products are seen in the sector
In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the…
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Hailing from Sweden, Celina Rydén’s nail work sees a slick ‘Scandinavian style’; “My clients choose classy, elegant nails with a pop of nail art,” Celina reveals. “My clientele tends to go with the seasonal colours, but are not afraid to try out new things. All my clients are very different;…
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LCN has revealed two new colour variations of it’s popular IT-Flakes. The new colours, which have been dubbed Chameleon Flakes, see FlipFlop pink and green as well as FlipFlop turquoise and violet. Extremely easy to work with and exuding a radiant, reflective shine, the feathery flakes are suitable for full cover…
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We want to see the designs trending at your nail desk! Lauren Holmes, of Nailed It Beauty, said that this sophisticated and modern nail look has been very popular with her clients recently. “I think this look has been popular because it’s so eye catching while being really simple and…
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Add to your Evo long-lasting colour collection with four new house from Bio Sculpture Gel UK. The new additions see Pippa, a watermelon pink; Carol, a peach hue; Amy, a creamy olive; and, Candice, a reflective formula. The shades are available individual or together as a Spring Pack. Shop the…
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Brand consultant and beauty expert, Irene Moore, has launched the Beauty Business Club, an online business coaching platform for independent beauty pros and emerging brands. Irene, who has worked with brands including NYX Cosmetics, L’Oreal, Eylure and Dior, is offering affordable monthly business coaching to members looking to grow their…
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Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! So, we’re nearly at the end of the Dancing On Ice journey. Last week was Fairytale week, which I could not wait for as…
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