THE LATEST NEWS & FEATURES

Zaara King 4 Figure Focus Beauty Membership

‘Four figure focus’ method seeks to help beauty pros boost earnings

By Helena Biggs | 22 January 2025

Beauty business and mindset coach, Zaara King, shares details of ‘The Four Figure Focus’, a membership programme to help beauty business owners earn four figures a week, while working part-time hours. “Ideal for professionals with visions of freedom, efficiency and creativity, the programme offers its members tailored support, plus community…

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Sbc The Great British Beauty Clean Up

The Great British Beauty Clean Up: What is the initiative set to tackle industry waste?

By Rebecca Hitchon | 21 January 2025

Launching in March 2025, the campaign by the Sustainable Beauty Coalition (SBC) will bring together beauty brands and retailers to significantly reduce sector waste. The SBC was formed by the British Beauty Council (BBCo) in 2021 and will launch The Great British Beauty Clean Up during Waste Week (3-9 March).…

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Australia Day nails: Take a journey down under with these nail art ideas

By Lilly Delmage | 21 January 2025

G’day, nail lovers! Drawing inspiration from the outback, adorn your nails with Australia-themed art for Australia Day, the country’s national day. Whether you’re a fan of the furry friends of the region – like kangaroos, koalas and quokkas – or you’re eager to fly the Aussie flag high, we’ve gathered…

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Britney Tokyo Coachella Nails

MANI MONDAY: Coachella claws

By Sophie Nutt | 16 April 2018

Begin the week the right way with some nail inspiration this mani Monday! So that’s it – Coachella is over for another year. As always, the weekend saw an abundance of celebrity drama such as Justin Bieber allegedly punching a man in the face and that unforgettable, record-breaking Beyoncé performance. However, the…

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Versum Sell Emotions

Software expert suggests selling emotions to engage clients

By Scratch Staff | 16 April 2018

Slawomir Gawlowski, business development coach at salon software company, Versum, reveals a new tactic; using emotion, to help engage clients… “The astonishing potential of powerful emotions should be employed at the very onset of a business undertaking. Before you start promoting any products or services, give your business a unique personality. Use…

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The Caribbean Collection

Take a trip to the Caribbean with All That Jazz

By Kat Hill | 15 April 2018

All That Jazz has revealed The Caribbean Collection. Seeing four new sizzling the shades, the collection captures the vibrancy of the Caribbean with bright tones. New shades include: Don’t Be A Jerk-y  – fiery orange Jamaican Me Crazy – hot pink Patty Cake  – turquoise Caribbean Queen – royal purple The shades are…

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Jemma Ball Nails

WHAT I’M WEARING: Jemma Ball, Jemma Bailey Beauty

By Sophie Nutt | 15 April 2018

We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Bailey Beauty, wears a fresh nail look using sugary sweet shade Candied from the new CND Chic Shock collection. “I created the nails by extending them with CND Liquid and Powder before using CND Shellac in…

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Titanic 2 Treatment Room

Huddersfield spa launches first personalised treatment room

By Helena Biggs | 15 April 2018

Luxury eco-spa, Titanic Spa, has launched a personalised treatment room where the guest experience is truly at its heart. Responding to the trend of ‘hyperpersonalisation’ in the spa sector, where guests are seeking a more experience-based service, the treatment room allows the client greater control over the likes of room…

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Platinum Morgan Taylor

Morgan Taylor reveals its first holographic nail lacquer range

By Helena Biggs | 14 April 2018

Six stunning new hues have been added to the Morgan Taylor Nail Lacquer line; each boasting a dazzling holographic finish. The Platinum collection is the first holographic collection to be released by the brand and each lacquer is packed with iridescent shimmers. The shades are highly pigmented and serve up a…

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