THE LATEST NEWS & FEATURES
How to capitalise on Valentine’s & Galentine’s Day in the nail salon
Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…
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15 stylish Aquarius nail art ideas to celebrate your zodiac birthday
January 20 to February 18 officially marks Aquarius season! If you’re looking to celebrate your own (or someone special’s) birthday, a zodiac-inspired manicure is the perfect accessory to enhance the celebrations. Scroll down for 15 nail art designs to inspire your bespoke birthday look…
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Nail art museum to open in Shanghai, China
The first museum in China dedicated to nail art is to open in the Jiading District, Shanghai, in May 2025. Established by industry veteran, Ms. Kimi Zhang Tao, and powered by nail brand, Muzer, The China Nail Art Museum will not only be a space for showcasing nail art, but…
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Light Elegance UK has revealed the winners of its prize giveaway, run throughout May. The company offered up two Signature Series Art Kits, each packed with all the tools needed to replicate a stunning nail design by the brand’s ambassador and international educator, Celina Rydén. Selected at random from hundreds…
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Lecenté has welcomed three new talented nail artists to is roster of partners – Bethel Coleman, Emily Geer and Debbie Mccracken at DMC Nail Studio. Joining Amanda Trivett and Jenny Nagorski, the trio will support and represent the Lecenté brand online, at events and in some product development. “We are…
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Jamie Long, lead HD Brows stylist, serves up advice on ensuring your clients are kept satisfied with the appointments they need this busy summer season, and details more about the HD Brows treatment… Summer is in full swing and for once we are enjoying some warm weather. Most of us…
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Ole! Pull out your maracas and get ready to flamenco with joy, as the Bella Señorita range from Salon System Gellux has landed. The brand’s summer collection is inspired by Latin vibes, capturing modern glamour in its eight hues. Aptly named, the shades include Beautiful Barcelona, Sangria Time, Adios Amigo,…
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Upon launching the Charlotte Tilbury Pro membership programme, allowing make-up artists and students backstage access to her world-renowned empire of products, Scratch caught up with Charlotte Tilbury about her love for make-up, the beauty industry and her advice for aspiring artists… From where did your passion for make-up begin? My ambition and…
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Designed for a more subtle approach to eyelash tinting, No. 4 Urban Grey is the latest addition to the range of Lash Tints from Hive of Beauty. Although eyebrow and eyelash tinting is a relatively quick and easy way to boost a clients look with effective results, No. 4 Urban…
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