THE LATEST NEWS & FEATURES
Meet the Anglesey nail pro transforming trainers using nail art products
“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to…
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45 Valentine’s French manicures you’ll fall in love with
Opt for a romantic twist on the classic French, complete with red, pink and plenty of hearts for Valentine’s Day. Check out our roundup of chic designs below…
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Top reasons to enter nail competitions & expert tips for success
Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…
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Educator and award-winning nail technician, Katie Barnes, reveals why it’s important to hold your nail brush correctly – and offers up some handy tips… Your nail brush is one of your primary tools. No matter what brush you are using, if you are not holding it right, you won’t achieve…
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Nouveau Lashes has announced its new consumer-focused Super Natural campaign, in partnership with actress and brand ambassador, Michelle Keegan. Michelle will be helping Nouveau Lashes increase awareness of its revolutionary treatments and products, specifically the LVL (length, volume and lift) lash treatment of which Michelle is a well-known devotee. “I’ve…
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Throughout March, Sally Salon Services is giving away a free Klipad tablet to retail and professional customers when they spend £150 or more on select brands. Valid on purchases both online and in stores across the UK, the HD Android tablet also comes with a solid case, which is ideal…
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Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hi Scratch readers! Week 6 on Dancing On Ice saw the celebrities going through the time tunnel turning into their chosen characters. James Jordan became Fred Flintstone, Wes Nelson was a pirate, Saara Alto…
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Sharon Sandhu, category manager for nails at Salon Services UK & Ireland, reveals her top tips for showing clients you care and enhancing their treatment experience… With competition in the nail industry so fierce, going the extra mile to care for your customers during their appointment can make a dramatic…
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Capitalise on Mother’s Day on 31 March with a focus on mature mums – and expand your client reach with luxury treatments & retail offerings
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