THE LATEST NEWS & FEATURES

Sophie Pritchard Creative Claws Tech Talk

Meet the Anglesey nail pro transforming trainers using nail art products

By Rebecca Hitchon | 4 February 2025

“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to…

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Valentine's French Header 24

45 Valentine’s French manicures you’ll fall in love with

By Scratch Staff | 4 February 2025

Opt for a romantic twist on the classic French, complete with red, pink and plenty of hearts for Valentine’s Day. Check out our roundup of chic designs below…

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Nail Competition Ssas24

Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Brand Ambassador

A guide to sponsored social content for brand ambassadors

By Helena Biggs | 11 March 2019

When the ‘brand ambassador’ term was first scattered, it simply involved shouting about a brand or treatment you loved to anyone that would listen on a number of platforms, with the possibly of a few freebies in return. However, lines have become blurred as advertising stipulations step in, demand for…

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Jenny Nagorski

Flashes of Foil

By Kat Hill | 11 March 2019
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Ink Additions Alice

Seaside Blues

By Kat Hill | 11 March 2019
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Betty Rose

MANI MONDAY: Sassy snake

By Sophie Nutt | 11 March 2019

Begin the week the right way with some nail inspiration this mani Monday! Feeling sassy this week? Try enticing your clients to push the boat about with their nail art and take inspiration from this funky, on-trend nail look courtesy of celebrity nail stylist, Miss Betty Rose. A vibrant, fucsia…

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Kate Meara

Nail Styles of the Week: 3-10 March

By Kat Hill | 10 March 2019
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Nicolette Naiks

WHAT I’M WEARING: Nicolette Safar-Manesh, Nicolette’s Nails

By Sophie Nutt | 10 March 2019

We want to see what you’re wearing on your nails! Nicolette Safar-Manesh, of Nicolette’s Nails, wears a hand painted floral-filled nail look. “I started by using the Magpie Beauty prep system and then applied two coats of Goodness Gracious Me from the Magpie Beauty Gel Polish range. I then used…

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