THE LATEST NEWS & FEATURES

Nail Competition Ssas24

Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Chris Bekka Costello Nail Order Podcast Nail On Sunday

Add to playlist: Nail On Sunday podcast, which serves up insight for nail techs

By Helena Biggs | 3 February 2025

The founders of professional nail brand, Nail Order, have launched Nail On Sunday: a podcast dedicated to discussing important topics for nail techs. A new episode goes live every Sunday. Topics discussed so far include: How to maximise your earnings as a nail tech. How to use social media to…

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Digital Boost for Beauty: the campaign helping beauty businesses transition to Making Tax Digital

By Lilly Delmage | 2 February 2025

Ria-Jaine Lincoln, aka The Beauty Accountant, has launched a campaign to prepare beauty businesses for the UK government’s upcoming Making Tax Digital (MTD) initiative. Digital Boost for Beauty, launching on 2 February 2025, seeks to ‘support hair and beauty professionals to transition from paper-based bookkeeping to digital systems – or…

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Cew 2019 Beauty Awards

Beauty brand winners announced at CEW Awards

By Helena Biggs | 29 April 2019

Friday 26 April saw the results of the CEW Awards announced at the glamorous Hilton, Park Lane. Guests, including Scratch editor, Helena Biggs, indulged in a three course lunch and incredible networking opportunities after a welcome from Caroline Neville MBE, president of CEW (Cosmetic Executive Women). Founded in 1992, CEW…

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Simply Beauty Nails

MANI MONDAY: Snazzy smoke

By Sophie Nutt | 29 April 2019

Begin the week the right way with some nail inspiration this mani Monday! The team at Simply Beauty in Bridgend, South Wales, has brightened up our morning with these jazzy smoke effect nails inspired by talented tech, Joely Frain. The design sees a number of vibrant hues, including two zesty…

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Beth At Nails Bybeth

Nails Styles of the Week: 21-28 April

By Kat Hill | 28 April 2019
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E.A.T.O.W initiative launches to drive diversity within the beauty industry

By Helena Biggs | 28 April 2019

Global beauty expert and strategist, Eryca Freemantle, has launched E.A.T.O.W; an initiative ‘Embracing All Tones Of Women’ that drives empowerment and diversity within the beauty industry. “E.A.T.O.W has been an idea I’ve had for over 15 years as I believe that diversity should be celebrated,” Eryca reveals. “I know the…

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Creating bridal beauty packages in your salon

By Kat Hill | 27 April 2019

When tendeding to the nail needs of brides-to-be, ensure you’re also promoting your other skills… “If you offer other services, make sure you let all your potential customers know!” says Kate Sawley, CND™ education ambassador. “Bridal packages are always popular, and don’t forget about the rest of the bridal party,…

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The Gel Bottle Pick & Mix

Stock up on The Gel Bottle Inc with Pick & Mix Deal

By Scratch Staff | 27 April 2019

Stock up on your favourite The Gel Bottle Inc shades with the brand’s latest bulk buy offer. Until April 30, nail professionals can purchase any six shades for a special, reduced price per bottle – or 12 bottles for even less! Pick and mix popular shades from across the full collection,…

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