THE LATEST NEWS & FEATURES

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Digital Boost for Beauty: the campaign helping beauty businesses transition to Making Tax Digital

By Lilly Delmage | 2 February 2025

Ria-Jaine Lincoln, aka The Beauty Accountant, launches a campaign to prepare beauty businesses for the UK government’s upcoming Making Tax Digital (MTD) initiative. Digital Boost for Beauty, launching on 2 February 2025, seeks to ‘support hair and beauty professionals to transition from paper-based bookkeeping to digital systems—or unlocking the potential…

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Nail techs, salons, educators & teams invited to ‘show off their sparkle’ in UK&I industry awards

By Helena Biggs | 1 February 2025

Nail pros & business owners: it’s time to show off your sparkle and celebrate your strengths in the sector’s most prestigious awards event! It’s the ultimate celebration of creativity, passion and dedication to client care: the nail sector’s equivalent to the Oscars has returned for a 13th year – and…

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Cardiff nail tech: Offering vegan nail services has attracted 75% of my clients

By Lilly Delmage | 31 January 2025

Coral Kendall (she/they) of vegan nail studio, Oh Lush Nails, shares why she believes it is important to offer vegan services, the products she uses and what techs can do to become more vegan-friendly… “As a vegan of seven years, I was always going to run a vegan studio,” reveals…

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Nail Styles of the Week: 9 – 16 June

By Kat Hill | 16 June 2019
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Behind-the-scenes at the Scratch Stars Awards 2019 judging day – part 1

By Helena Biggs | 16 June 2019

While the mid-June weather presented competitors and judges with a downpour on their travels into London, it certainly didn’t dampen spirits – as the first of the two Scratch Stars Awards judging days for 2019 finalists saw passion, creativity and enthusiasm come alive. Split into two days, the first judging…

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Scratch Stars 2019: Judging Day #1

By Helena Biggs | 16 June 2019

Explore the snaps from behind the scenes at the first of two Scratch Stars Awards judging days, at which techs battled it out in categories including L&P Tech of the Year. Gel Polish Stylist of the Year and Nail Stylist of the Year. All photos courtesy of Jon Bradley Photography…

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WHAT I’M WEARING: Sherrine Jermy, Sherrine’s Sparklies

By Sophie Nutt | 16 June 2019

We want to see what you’re wearing on your nails! Sherrine Jermy, of Sherrine’s Sparklies, wears nude nails with nature-inspired detailing. “I used Premier Gel’s LBG in Paris with a layer of INK London Additions Clear Holographic in Pearl. I then used water colour inks to create the green-yellow ‘clouds’.…

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How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…

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How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…

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