THE LATEST NEWS & FEATURES

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Revealed: Pedicures are more popular than manicures in the nail salon

By Lilly Delmage | 14 January 2025

Salon, spa, and fitness booking and management software, Vagaro, released its 2025 Vantage Report, revealing insights into the most popular beauty and wellness services of 2024. Pedicures take the lead With 21 million nail salon appointments booked between January and September 2024, pedicures have overtaken manicures in popularity, accounting for…

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Squid Game fans, you need to check out these 21 nail art designs

By Rebecca Hitchon | 13 January 2025

Following the hype of its first season, Netflix’s South Korean dystopian show, Squid Game, is back with a second series – and it’s inspiring nail art. Check out our roundup of incredible Squid Game nail styles below…

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Tgb Jan 25 Scratch Snap Prize

Time is running out to WIN over £400 worth of The GelBottle Inc products

By Rebecca Hitchon | 13 January 2025

The January Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…

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Greek Goddess Nails

Greek goddess nails & 9 other nail trends set to dominate 2025

By Rebecca Hitchon | 12 January 2025

Beauty brand, Beauty Pie, has analysed TikTok, Instagram, Google search and YouGov data to uncover beauty trends to expect in 2025. It predicts the top 10 nail trends of the year to be: Duck shape nails (+463% rise in interest) Hibiscus nails (+303%) – Click for a hibiscus step-by-step by…

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Home gel kit dangers & 6 ways to prevent allergies at the nail desk

By Katie Barnes | 11 January 2025

Many people turned to DIY nail kits during the coronavirus lockdown. They may have been visiting a nail pro for months, years or even decades – before suddenly, the luxury of a nail appointment was gone, and some saw a solution in home application of gel polish. DIY home kits…

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Self-employment help for nail techs: registration & tax essentials

By Lilly Delmage | 11 January 2025

Are you keen to take the leap into self-employment? Here’s a guide to the registration and tax essentials you need to know… For nail technicians working in salons who seek greater control over their careers, self-employment often feels like a natural next step. It offers professional and creative freedom, aiding…

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AI is changing the beauty salon game: here’s how it can help you stay ahead

By Guest Writer | 10 January 2025

Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…

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Revealed: the 10 UK cities offering the best ‘value for money’ manicures

By Lilly Delmage | 9 January 2025

Research by Capital on Tap has revealed the UK’s hotspots for ‘high-quality yet low cost’ nail services. Credit card and spend management platform for small businesses, Capital on Tap, has compiled The UK Beauty Report, analysing the cities that offer the best value for money in terms of self-care services.…

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Met Gala 2024 Nails

Met Gala 2024: 20 show-stopping celebrity nail looks from the red carpet

By Rebecca Hitchon | 7 May 2024

An annual celebration of fashion and style, the Metropolitan Museum of Art’s Met Gala fundraising event took place in New York last night (Monday 6 May 2024). The event honoured new exhibition, Sleeping Beauties: Reawakening Fashion, and welcomed celebrities to represent dress code, The Garden of Time, via their fashion,…

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Bridal Nails By Sophie Donaldson April 2024

Bridal nail styles: 2024 trend predictions & promotional tactics

By Scratch Staff | 6 May 2024

A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue and décor are all important factors to consider, but who wants to show off their wedding ring with unmanicured nails?…

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5 ways to boost your salon team’s morale

By Scratch Staff | 5 May 2024

Do you or your team members need a morale boost? Scratch gathers five top tips to support positivity and happiness in the workspace… 1. Lead by example “Salon owners can establish a cohesive team through leading by example,” advises Lisa Stone, Salon System educator. “You cannot expect your team to…

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Townhouse Beverly Hills

Townhouse nail salon announces US expansion

By Helena Biggs | 4 May 2024

Multi award-winning salon brand, Townhouse, has announced its first premises outside of the UK: in Beverly Hills, California. The female-founded destination for luxury nailcare has scooped three Scratch Stars Awards for Nail Salon of the Year, and boasts 40 setups in the UK. The first US salon will open on…

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May the fourth: Celebrate Star Wars Day with nail art that’s out-of-this-world

By Scratch Staff | 4 May 2024

May the fourth be with you! Celebrate all things Star Wars with our roundup of nail designs inspired by the iconic franchise…

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Why are client consultations so important in the beauty industry?

By Michelle Brookes | 3 May 2024

A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically or personally. Often, I hear nail techs saying that they don’t do consultations, and this isn’t always because they are…

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