THE LATEST NEWS & FEATURES

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Squid Game fans, you need to check out these 21 nail art designs

By Rebecca Hitchon | 13 January 2025

Following the hype of its first season, Netflix’s South Korean dystopian show, Squid Game, is back with a second series – and it’s inspiring nail art. Check out our roundup of incredible Squid Game nail styles below…

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Tgb Jan 25 Scratch Snap Prize

Time is running out to WIN over £400 worth of The GelBottle Inc products

By Rebecca Hitchon | 13 January 2025

The January Scratch Snap competition is closing! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…

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Greek Goddess Nails

Greek goddess nails & 9 other nail trends set to dominate 2025

By Rebecca Hitchon | 12 January 2025

Beauty brand, Beauty Pie, has analysed TikTok, Instagram, Google search and YouGov data to uncover beauty trends to expect in 2025. It predicts the top 10 nail trends of the year to be: Duck shape nails (+463% rise in interest) Hibiscus nails (+303%) – Click for a hibiscus step-by-step by…

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Katie Barnes Canva Allergy

Home gel kit dangers & 6 ways to prevent allergies at the nail desk

By Katie Barnes | 11 January 2025

Many people turned to DIY nail kits during the coronavirus lockdown. They may have been visiting a nail pro for months, years or even decades – before suddenly, the luxury of a nail appointment was gone, and some saw a solution in home application of gel polish. DIY home kits…

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Self-employment help for nail techs: registration & tax essentials

By Lilly Delmage | 11 January 2025

Are you keen to take the leap into self-employment? Here’s a guide to the registration and tax essentials you need to know… For nail technicians working in salons who seek greater control over their careers, self-employment often feels like a natural next step. It offers professional and creative freedom, aiding…

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AI is changing the beauty salon game: here’s how it can help you stay ahead

By Guest Writer | 10 January 2025

Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…

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Revealed: the 10 UK cities offering the best ‘value for money’ manicures

By Lilly Delmage | 9 January 2025

Research by Capital on Tap has revealed the UK’s hotspots for ‘high-quality yet low cost’ nail services. Credit card and spend management platform for small businesses, Capital on Tap, has compiled The UK Beauty Report, analysing the cities that offer the best value for money in terms of self-care services.…

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vegan cosmetics

Veganuary: How to tell if your nail & beauty products are vegan-friendly

By Scratch Staff | 9 January 2025

Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…

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Holly Morris Last Alternative Bridal Nail Styles

Nail talk: Hollystic Nails, Lancashire, on alternative bridal nail styles

By Rebecca Hitchon | 22 May 2024

Holly Morris-Last, owner of Hollystic Nails, Rawtenstall, chats to Scratch about offering alternative bridal nail designs… “I offer a bespoke nail design service which enables clients to use their wedding nails as an extension of their personality,” Holly reveals. “My service starts with a consultation, where I understand what the…

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L’Oréal brand value reaches $13.4 billion

By Helena Biggs | 21 May 2024

The value of French cosmetics brand, L’Oréal, has soared by 11% in 12 months reached $13.4 billion, according to the Cosmetics 50 2024 ranking from brand valuation consultancy, Brand Finance. It retains its title as the world’s most valuable cosmetics brand, with brand value understood as the net economic benefit…

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Phoenix Fingernails Scratch Snap

Techs create Nailympia-inspired phoenix nail art for May 2024 Scratch Snap comp

By Rebecca Hitchon | 20 May 2024

The winner of Scratch’s monthly nail art challenge for May has been announced as Gemma Dawson. In a showcase of talent, techs created nail designs to fit theme, Phoenix Fingernails, inspired by Nailympia Competitions’ phoenix-themed branding, in the bid to win free entry in up to three Nailympia London 2024 online categories. Entries were…

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Winner Announced May 2024 Scratch Snap

WINNER ANNOUNCED: Scratch Snap May 2024

By Rebecca Hitchon | 20 May 2024

The winner of Scratch’s monthly nail art challenge for May has been announced as Gemma Dawson. In a showcase of talent, techs created nail designs to fit theme, Phoenix Fingernails, inspired by Nailympia Competitions’ phoenix-themed branding, in the bid to win free entry in up to three Nailympia London 2024 online categories. Entries were judged by Scratch senior news &…

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Fusion Crystal Nails Jurgita Bickevic

How to create long nails with ease using Crystal Nails Fusion Tips & Acrylgel

By Guest Writer | 19 May 2024

International nail educator for Crystal Nails, Jurgita Bickevic, is passionate about seeing the joy on her clients’ faces following a nail transformation. She is ‘obsessed’ with Xtreme Fusion AcrylGel and Reverse Tips from Crystal Nails, crediting them for helping her to create speedy, flawless nail enhancements. The owner of J&J…

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Tgb All In One Biab

The GelBottle Inc expands All-in-One BIAB™ builder gel nail range

By Rebecca Hitchon | 19 May 2024

Brighton-based professional nail brand, The GelBottle Inc (TGB), has added three shades to its All-in-One BIAB™ collection. Originally designed for use with The GelBottle Inc DesignEx Pro™ extensions, All-in-One BIAB™ is a soak-off, medium viscosity builder gel acting as a base coat, builder gel and top coat. The formula contains…

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