THE LATEST NEWS & FEATURES

Lilly Web Newsfeature Lead 1200x800px 84

Digital Boost for Beauty: the campaign helping beauty businesses transition to Making Tax Digital

By Lilly Delmage | 2 February 2025

Ria-Jaine Lincoln, aka The Beauty Accountant, launches a campaign to prepare beauty businesses for the UK government’s upcoming Making Tax Digital (MTD) initiative. Digital Boost for Beauty, launching on 2 February 2025, seeks to ‘support hair and beauty professionals to transition from paper-based bookkeeping to digital systems—or unlocking the potential…

Read More
Scratch Stars Awards 2025 Featured Image Entry

Nail techs, salons, educators & teams invited to ‘show off their sparkle’ in UK&I industry awards

By Helena Biggs | 1 February 2025

Nail pros & business owners: it’s time to show off your sparkle and celebrate your strengths in the sector’s most prestigious awards event! It’s the ultimate celebration of creativity, passion and dedication to client care: the nail sector’s equivalent to the Oscars has returned for a 13th year – and…

Read More
Lilly Web Newsfeature Lead 1200x800px 82

Cardiff nail tech: Offering vegan nail services has attracted 75% of my clients

By Lilly Delmage | 31 January 2025

Coral Kendall (she/they) of vegan nail studio, Oh Lush Nails, shares why she believes it is important to offer vegan services, the products she uses and what techs can do to become more vegan-friendly… “As a vegan of seven years, I was always going to run a vegan studio,” reveals…

Read More
Jan25 Low Res Cover For Web

Read the latest issue

Scratch Feb Issue Prefer Print Sidebar Ad
Kelly Wells Nails

WHAT I’M WEARING: Kelly Wells, Beauticle Nails

By Sophie Nutt | 10 November 2019

We want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, incorporates the bubble trend in her latest set! “To create my latest set of nails I decided I wanted to use some of the new products I had recently purchased from Magpie Beauty. I decided…

Read More
Untitled Design

Create party ready nails with Artistic Nail Design Disco Nights, Festive Lights collection

By Sophie Nutt | 9 November 2019

Artistics Nail Design has revealed the Disco Nights, Festive Lights winter collection just in time for party season. The collection boasts an opulent colour palette reminiscent of disco days past, taking inspiration from the sequin-clad divas who ruled the dance floor. Featuring six festive shades, the collection includes: Yank My…

Read More
Retail To Do

Top tips for seasonal retailing

By Scratch Staff | 9 November 2019

CND™ and Sweet Squared EA, Elissa Newton-Smalls, reveals her top tips for seasonal retailing… What should be considered before investing in retail lines? The very first thing to consider is your target market. Who is your clientele? Look at the average age and which age group tend to spend on…

Read More

The 2019 Gifting Guide: Stocking fillers

By Scratch Staff | 8 November 2019

Give yourself the gift of extra profit with retail-ready gift options galore… Place a basket of inexpensive stocking fillers on, or near your reception desk to tempt last-minute purchases. Don’t be shy to drop a heavy hint by clearly labelling them as ‘ideal stocking-fillers’.

Read More
Yours Winter

:Yours release winter collection designed by pros

By Kat Hill | 8 November 2019

Prepare for the festive flurry of appointments with speedy nail art designs from the :Yours winter collection. Launching next week via Sweet Squared, :Yours has added two new double-sided stamping plates: Christmas Gift and Under the Mistletoe. The two new plate designs come from nail techs from around the world,…

Read More
Fereida Feature

How to create the perfect L&P apex

By Sophie Nutt | 7 November 2019

As such a long-standing industry system, liquid & powder acrylic (L&P) continues to develop and present new design opportunities; affording the creation of a multitude of shapes and styles. However, while L&P services boast a lengthy array of benefits, the system is also sensitive to many external conditions and demands…

Read More