THE LATEST NEWS & FEATURES

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Digital Boost for Beauty: the campaign helping beauty businesses transition to Making Tax Digital

By Lilly Delmage | 2 February 2025

Ria-Jaine Lincoln, aka The Beauty Accountant, has launched a campaign to prepare beauty businesses for the UK government’s upcoming Making Tax Digital (MTD) initiative. Digital Boost for Beauty, launching on 2 February 2025, seeks to ‘support hair and beauty professionals to transition from paper-based bookkeeping to digital systems – or…

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Nail techs, salons, educators & teams invited to ‘show off their sparkle’ in UK&I industry awards

By Helena Biggs | 1 February 2025

Nail pros & business owners: it’s time to show off your sparkle and celebrate your strengths in the sector’s most prestigious awards event! It’s the ultimate celebration of creativity, passion and dedication to client care: the nail sector’s equivalent to the Oscars has returned for a 13th year – and…

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Cardiff nail tech: Offering vegan nail services has attracted 75% of my clients

By Lilly Delmage | 31 January 2025

Coral Kendall (she/they) of vegan nail studio, Oh Lush Nails, shares why she believes it is important to offer vegan services, the products she uses and what techs can do to become more vegan-friendly… “As a vegan of seven years, I was always going to run a vegan studio,” reveals…

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Kayley Cairns Nails

WHAT I’M WEARING: Kayley Cairns

By Sophie Nutt | 24 November 2019

We want to see what you’re wearing on your nails! Kayley Cairns, multi award winning tech and Hazel Dixon Nail Artist & Academy educator, wears a dreamy pastel lilac nail look. “These nails were predominantly created using liquid and powder on sculpting forms. The French ombré was created by blending…

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Enhance nail designs with NSI Glaze ‘N’ Go Top Coats

By Sophie Nutt | 23 November 2019

NSI has revealed the Glaze ‘N’ Go Shimmering and Matte Top Coats. The NSI Glaze ‘N’ Go Shimmer Top Coat is available in Glistening or Soft Pink for a sparkling, ultra-shine finish, just in time for party season. The NSI Glaze ‘N’ Go Matte Top Coat is designed to leave…

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Gift

How to boost voucher sales during the Christmas period

By Scratch Staff | 23 November 2019

Liz McKeon, beauty business expert at www.lizmckeon.com, reveals her top tips for boosting voucher sales… The Christmas Season is always an opportune time of the year to make some profit for your beauty salon or spa and to increase beauty retail sales. Selling gift vouchers or gift cards is a great way…

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Tech

Thank you: Research shows ‘thanking’ customer is key to retention

By Scratch Staff | 23 November 2019

New research has revealed that businesses who do not offer rewards and incentives to employees and customers could potentially losing out as they are failing to keep up with people’s expectations. A study of 1,253 UK consumers, carried out by workplace and incentives provider, One4all Rewards, and published in The Magic Word…

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Sienna X launch Skincare Sachets to entice clients

By Sophie Nutt | 22 November 2019

Sienna X has launched handy Skincare Sachets, adding the range to its Skincare collection. Designed to add value onto treatments and entice a new set of clients to try the Sienna X Skincare products, the range sees five sachets. The Miracle Mask Sachet 2ml – with 10% Manuka honey Natural Manuka honey…

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Artic Wear

Add sparkle to nail services with Jessica Phēnom Arctic Wear collection

By Kat Hill | 22 November 2019

Gerrard International has revealed three new Jessica Phēnom shades for the party season. The Arctic Wear collection colours are available individually or retail-ready gift sets. The sets include one of the new shades, as well as Phēnom Base Coat and Finale Shine Top Coat. The three new colours include: Fa…

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