THE LATEST NEWS & FEATURES

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Digital Boost for Beauty: the campaign helping beauty businesses transition to Making Tax Digital

By Lilly Delmage | 2 February 2025

Ria-Jaine Lincoln, aka The Beauty Accountant, has launched a campaign to prepare beauty businesses for the UK government’s upcoming Making Tax Digital (MTD) initiative. Digital Boost for Beauty, launching on 2 February 2025, seeks to ‘support hair and beauty professionals to transition from paper-based bookkeeping to digital systems – or…

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Nail techs, salons, educators & teams invited to ‘show off their sparkle’ in UK&I industry awards

By Helena Biggs | 1 February 2025

Nail pros & business owners: it’s time to show off your sparkle and celebrate your strengths in the sector’s most prestigious awards event! It’s the ultimate celebration of creativity, passion and dedication to client care: the nail sector’s equivalent to the Oscars has returned for a 13th year – and…

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Cardiff nail tech: Offering vegan nail services has attracted 75% of my clients

By Lilly Delmage | 31 January 2025

Coral Kendall (she/they) of vegan nail studio, Oh Lush Nails, shares why she believes it is important to offer vegan services, the products she uses and what techs can do to become more vegan-friendly… “As a vegan of seven years, I was always going to run a vegan studio,” reveals…

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Salon in the Spotlight: My Beauty Place, Leeds

By Kat Hill | 27 November 2019

After working in numerous salons in her local area, Samantha Kaye set about going solo in her beauty business venture. “I decided it was time to open my own salon,” she smiles. “I was managing a major beauty salon in the city centre of Leeds, owned it for 5 years…

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Sally Beauty Birmingham Store Front

Sally Beauty opens first store in Birmingham

By Sophie Nutt | 26 November 2019

Sally Salon Services is holding a grand opening event to celebrate the arrival of Birmingham’s first ever Sally Beauty store. On Monday 2nd December, the new store will be officially opened by barbering expert, Michael Domiano – a key member of Wahl’s artistic team. Open to both trade and retail…

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Winter Tanning

How to maximise tanning treatment bookings this party season

By Scratch Staff | 26 November 2019

The experts at Sienna X explain why you should plan your marketing to maximise party season tanning… “Now is the perfect time to start planning for the upcoming Christmas season and think about how you can maximise appointments over the coming months. “Talk to your clients and use the run up…

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Oksana Smirnova Nails

#TRENDINGTUESDAY Oksana Smirnova, Oksana Salon

By Sophie Nutt | 26 November 2019

We want to see the designs trending at your nail desk! Oksana Smirnova, of Oksana Salon, reveals dark metallic nail looks have been popular with her clients recently. “I think this nail design is very popular because it uses dark magical colours, everyone is tired of bright summer colours and,…

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Metta Salon Services Trends

Vampy winter nails: A how-to guide

By Metta Francis | 25 November 2019

Once it gets cold outside, many choose to retire their bright polishes in favour of darker, edgier winter nail colours. Gelish’s ‘Black Cherry Berry’ shade is ideal for clients embracing the change in season; the perfect combination of sexy and vampy. When paired with a smattering of glitzy Swarovski crystals…

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Scratch Snap: November 2019

By Sophie Nutt | 25 November 2019

Take a look at all of the entries from the November Scratch Snap salon nail art competition! The theme for November was ‘the night sky’ with Toni Larkin, INK London educator, as the guest judge alongside Scratch‘s Sophie and the prize was the INK London iLac Pro Platinum X Gel Polish…

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