THE LATEST NEWS & FEATURES

Sophie Pritchard Creative Claws Tech Talk

Meet the Anglesey nail pro transforming trainers using nail art products

By Rebecca Hitchon | 4 February 2025

“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to…

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45 Valentine’s French manicures you’ll fall in love with

By Scratch Staff | 4 February 2025

Opt for a romantic twist on the classic French, complete with red, pink and plenty of hearts for Valentine’s Day. Check out our roundup of chic designs below…

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Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Sweet Squared announces partnership with Habia

By Sophie Nutt | 10 February 2020

Había has accredited each of Sweet Squared’s 35 academy centres as Centres of Expertise. Recognised by the government as the standards and setting body for the hair and beauty industries, Habia has fully approved and accredited the Sweet Squared education programme. This ensures consistent delivery of the highest quality courses…

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Emily Geer

Nail Styles of the Week: 1 – 8 February

By Kat Hill | 9 February 2020
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Look Good Feel Better UK survey reveals positive impact of beauty services

By Zoe Wickens | 9 February 2020

UK cancer support charity Look Good Feel Better has shared the results of its 2019 UK Patient Survey, which reveals the positive impact the organisation has had on those suffering. Look Good Feel Better provides workshops and advice for women, men and young adults undergoing treatment for any type of…

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Katie Foster Nails

WHAT I’M WEARING: Katie Foster, Nomad Beauty

By Sophie Nutt | 9 February 2020

We want to see what you’re wearing on your nails! Katie Foster, of Nomad Beauty, created a witch-inspired nail art look. “I was inspired to create these nails because I wanted something simple with no glitter for a change. I love anything witchy/occult and I have several stamping plates by…

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glitter beauty product

Selfridges introduces sales ban on plastic glitter beauty products

By Zoe Wickens | 9 February 2020

Department store Selfridges has pledged to ban the sale of plastic glitter beauty products by 2021. The store will work with its more than 300 beauty partners, brands and services to remove the microplastic ingredient from all collections over the next 11 months. However, many beauty brands already stocked by…

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Fie Pedersen By Fie

Fie Pedersen on nail tutorials, Instagram & Lecenté Create Gel Polish

By Kat Hill | 8 February 2020

With feeds of striking nail art designs and handy tutorials, last year saw social media success for Fie Pedersen. “I started 2019 with 3,500 followers on Instagram,” Fie states. “Now, I have over 55,000. It has been an amazing experience and has brought with it many exciting opportunities.” Starting out…

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