THE LATEST NEWS & FEATURES
AI is changing the beauty salon game: here’s how it can help you stay ahead
Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…
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Revealed: the 10 UK cities offering the best value for money manicures
Research by Capital on Tap has revealed the UK’s hotspots for ‘high-quality yet low cost’ nail services. Credit card and spend management platform for small businesses, Capital on Tap, has compiled The UK Beauty Report, analysing the cities that offer the best value for money in terms of self-care services.…
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Veganuary: How to tell if your nail & beauty products are vegan-friendly
Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…
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Get to know the Scottish nail stylist who led nail looks for Victoria Beckham
In Sammy Mac’s two decades in the nail industry, she’s won numerous awards, opened a thriving nail salon chain and led multiple teams backstage at Fashion Week events. So what’s left on the career tick list for this Scottish nail pro? “Leading the nail team for the 2024 Victoria Beckham…
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50+ green nail designs that are trending right now
Green nails have been dominating our Instagram feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…
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A beauty business coach’s guide to goal setting for 2025
Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…
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Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk
Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…
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Share your minimalist nail art for a chance to WIN over £400 worth of The GelBottle Inc products
The January Scratch Snap competition is open! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
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Chrome styling has dominated the nail scene for a while now and isn’t going anywhere in 2024. In the Pinterest Predicts report 2024, the image sharing platform forecasted that bold ‘melty metallics’ will dominate in the nail and beauty world this year. Check out our pick of design inspiration to…
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How can you keep your nail business booming, despite bruised client budgets? Elaine Watson, global education director at nail brand, Light Elegance, shares her ideas… Inflation has got everyone rethinking their spending, and a luxurious nail appointment may be on the financial chopping block. But fear not, fellow nail technicians!…
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Three-dimensional manicures have been popping up all over our social feeds, so why not combine with a long nail length for added wow factor? For those of you who have entered your dramatic nail era, we’ve rounded up a selection of long, 3D nails to inspire your next manicure!
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Based in Dallas, US, Caroline Zurmely’s artistic practice is a testament to innovation and experimentation. Driven by material, texture and process over conventional themes or subjects, Zurmely creates relief paintings that delve into the imagery of tabloid photography and public mourning. Her work, rendered in tight close-ups, meticulously details rings,…
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Vagaro, a software platform for businesses in beauty, wellness and fitness, has announced its third annual industry conference: iconic.24. Designed to support the growth of businesses, the 2024 event is virutal, enhancing this event’s accessibility for ticket holders worldwide. The eight-part event is separated into two 45-minute interactive and educational…
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Dani Bailey, nail educator & recipient of The Shooting Star Award at the Scratch Stars Awards 2024, explores the processes behind strong natural nails… ‘How do you grow strong nails?’ That’s a question I hear a lot, both from clients and nail technicians. There are plenty of myths surrounding strong nails, and…
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