THE LATEST NEWS & FEATURES

Sophie Pritchard Creative Claws Tech Talk

Meet the Anglesey nail pro transforming trainers using nail art products

By Rebecca Hitchon | 4 February 2025

“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to…

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45 Valentine’s French manicures you’ll fall in love with

By Scratch Staff | 4 February 2025

Opt for a romantic twist on the classic French, complete with red, pink and plenty of hearts for Valentine’s Day. Check out our roundup of chic designs below…

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Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Want to create eye-catching nail designs? Check out Nailchemy’s Eternals collection

By Chloe Randall | 4 December 2021

Nailchemy has launched its Eternals collection, comprising six gel polish shades. Featuring colour changing flakes and reflective glitter, each colour can be used on its own or on top of a base colour. Each shade is available in a 15ml bottle. The colours available are: Eternity- deep red glitter Timeless-…

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Glitterbels launches hema-free gel polish range for nail pros

By Scratch Staff | 3 December 2021

Staffordshire based nail brand, Glitterbels, has unveiled a hema-free gel polish range, launching with 80 stunning shades. Founded by Annabel and Elliott Maginnis in 2018, the Glitterbels range features colour and glitter acrylic powders, gel polish, monomers, essentials, prep products and more. The hema-free gel polish range was introduced at…

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Revealed: the huge search increase for ‘men’s nail polish’ after celeb launches

By Chloe Randall | 3 December 2021

According to research conducted by Love the Sales, there has been a huge lift in searches for ‘men’s nail polish’ since the launch of two male celebrity nail polish lines. American rapper, Machine Gun Kelly, launched his nail polish brand, UN/DN LAQR on 2 December 2021 and overnight, searches for…

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Machine Gun Kelly launches ‘gender-neutral’ nail polish line

By Rebecca Hitchon | 3 December 2021

American singer-rapper Machine Gun Kelly has launched a ‘gender-neutral’ nail polish line inspired by self-expression and creativity for all, whatever their age or however they identify. Named UN/DN LAQR – a simplified version of the words ‘undone’ and ‘lacquer’, the collection of shades is based not on seasonal or nail…

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Major beauty brands sign up to circular economy initiative

By Rebecca Hitchon | 2 December 2021

Beauty brands including Elemis, Unilever and NAF! Salon have signed up to a circular economy initiative, launched by Jo Chidley, co-founder of natural and sustainable personal care brand Beauty Kitchen. The circular economy model, named Re, will aim to prevent more than 100 million bottles from going to landfill in…

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#ShowScratch Creative Challenge: Santa’s Workshop

By Callie Iley | 2 December 2021

Check out the entries to the 1 December nail art challenge from Scratch, in which techs were tasked with creating nail designs inspired by Santa’s Workshop! Each design was submitted via Facebook or Instagram using #showscratch #creativechallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launched on Wednesday’s.

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