THE LATEST NEWS & FEATURES

Sophie Pritchard Creative Claws Tech Talk

Meet the Anglesey nail pro transforming trainers using nail art products

By Rebecca Hitchon | 4 February 2025

“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to…

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45 Valentine’s French manicures you’ll fall in love with

By Scratch Staff | 4 February 2025

Opt for a romantic twist on the classic French, complete with red, pink and plenty of hearts for Valentine’s Day. Check out our roundup of chic designs below…

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Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Salon in the Spotlight: Lauren’s Nail Co., Broughton, Northamptonshire

By Callie Iley | 8 December 2021

Lauren Jackson took evening courses for a year at college, qualifying as a nail technician in 2012. “I began my career on a mobile basis, at first offering spray tans and nail appointments, before renting a room above a hairdressers in my village,” she recalls. “I finally decided to go…

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Are these the sparkliest Lecenté nail art glitters yet?

By Helena Biggs | 8 December 2021

Add the ultimate eye-catching sparkle to nail designs this party season and beyond with three dazzling multi-glitz nail art glitters from Lecenté. Opal, Aphrodite and Sunbeam are packed with various sized cuts of glitter, attracting attention and glinting in every light. Affording a stunning finish when used alone or over…

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Katie Barnes Nail Art

What to charge for your nail art services

By Katie Barnes | 7 December 2021

As well as experimenting with your creative skills, adding nail art to your services is an opportunity to increase your revenue – so make sure you are charging correctly for it. A question I come across at least once a day, is how much should I be charging for my…

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Pinterest predicts 2022’s hottest nail trend & it’s an ode to nature

By Rebecca Hitchon | 7 December 2021

Pinterest has unveiled its beauty trend forecast for 2022, Pinterest Predicts, revealing that landscape-style nail designs, or what the company called ‘Nailscapes’, will take prominence. This is based on global Pinterest data, sourced between October 2019 and September 2021, that shows trending search terms related to nails, particularly among millenials.…

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An inside look: How Academy2 can change up your nail education journey

By Helena Biggs | 6 December 2021

It’s been dubbed an ‘education epicentre’, combining online learning with in-classroom hours and masterclasses so you can learn nail skills – and more – at your own pace. Academy2 from award-winning nail & beauty training provider, Sweet Squared, is Habia accredited, and means that the company’s education programme is now…

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nail bar boys

Nail Bar Boys: BBC launches series following Liverpool nail tech team

By Rebecca Hitchon | 6 December 2021

A BBC Three documentary following the lives of six British Vietnamese nail techs in Liverpool, titled Nail Bar Boys, has launched. Astro, Little Kenny, Brandon, Bruno, Dragon and Big Tony run popular Liverpool nail salon, L1 Nails. With 34.2k Instagram followers at the time of writing, the ‘Nail Bar Boys’…

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