THE LATEST NEWS & FEATURES

Sophie Pritchard Creative Claws Tech Talk

Meet the Anglesey nail pro transforming trainers using nail art products

By Rebecca Hitchon | 4 February 2025

“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to…

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45 Valentine’s French manicures you’ll fall in love with

By Scratch Staff | 4 February 2025

Opt for a romantic twist on the classic French, complete with red, pink and plenty of hearts for Valentine’s Day. Check out our roundup of chic designs below…

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Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Behind The Brand: Meet the duo behind The Cuticle Oil Company

By Rebecca Hitchon | 11 December 2021

The best ideas can come in the unlikeliest of places. For Lisbet Sandland and Carli Woolley, founders of The Cuticle Oil Company, it was on a wet and windy day in 2019, while waiting for their children in front of the school gates, that the idea for their business venture…

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NAIL TECH TALK: Natalia Hudson of The Secret Garden Quorn

By Callie Iley | 11 December 2021

Scratch chats to Natalia Hudson of The Secret Garden Quorn about how nails has helped her mental health and her daughter’s impact on her career… There is so much that I absolutely adore about nails. When you take a clients hand, the magic begins – not only to give them…

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artistic chrome pens

Looking to take nail looks to a new dimension? Check out Artistic’s 6 Chrome Pens

By Rebecca Hitchon | 10 December 2021

Ideal for party season and beyond, Artistic Nail Design has launched six easy to use Chrome nail art pens, allowing techs to create an eye-catching chrome effect nail look in just minutes. With unmatched reflective chrome finishes that are unable to be replicated with standard gel polishes or lacquers, clients…

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Offer strength, style & length for nails with Magnetic’s PowerGel

By Chloe Randall | 10 December 2021

Add length and even create extreme shades with the easy-to-use PowerGel range from Magnetic Nail Design. Serving up the feel of L&P acrylic but curing like a gel, the system offers control over nail enhancements and is easy to use with tips and forms, or even for a natural nail overlay.…

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#ShowScratch Creative Challenge: Christmas Jumpers

By Callie Iley | 9 December 2021

Check out the entries to the 8 December nail art challenge from Scratch, in which techs were tasked with creating nail designs inspired by Christmas Jumpers! Each design was submitted via Facebook or Instagram using #showscratch #creativechallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launched on Wednesday’s.

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pantone very peri coty 2022

Pantone unveils ‘Very Peri’ as Color of the Year 2022

By Helena Biggs | 9 December 2021

‘Very Peri’, a periwinkle blue hue with a violet red undertone, has been unveiled as the Pantone Color of the Year for 2022. The global colour authority has picked the shade (PANTONE 17-3938) as ‘ symbol of the global zeitgeist of the moment and the transition we are going through’. …

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