THE LATEST NEWS & FEATURES

Sophie Pritchard Creative Claws Tech Talk

Meet the Anglesey nail pro transforming trainers using nail art products

By Rebecca Hitchon | 4 February 2025

“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to…

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45 Valentine’s French manicures you’ll fall in love with

By Scratch Staff | 4 February 2025

Opt for a romantic twist on the classic French, complete with red, pink and plenty of hearts for Valentine’s Day. Check out our roundup of chic designs below…

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Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Coronavirus: 28% of UK salons report staff shortages due to Omicron variant

By Helena Biggs | 20 December 2021

It’s renowned as the busiest time of year for the beauty sector, with clients booking festive nail services, hair cuts or some pre-Christmas pampering. Yet 28% of UK salon businesses have reported disruption to this busy period due to staff shortages and staff needing to self-isolate. The emergence of the…

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Very Peri nail products

By Helena Biggs | 20 December 2021

‘Very Peri’, a periwinkle blue hue with a violet red undertone, has been unveiled as the Pantone Color of the Year for 2022. The global colour authority has picked the shade (PANTONE 17-3938) as ‘ symbol of the global zeitgeist of the moment and the transition we are going through’.  Pantone provides the universal…

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Scratch Snap: December 2021

By Emma Hobday | 20 December 2021

In a showcase of talent, techs stepped up to the Scratch Snap challenge for December & created some nail designs inspired by ‘Winter Tartan’ in the bid to win a prize. Judged by Scratch‘s news & features writer, Emma Hobday and Paulina Zdrada, founder of The Nail Lab.  The winner, Michaela Phillips,…

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The mismatched mani: searches for ‘indie nails’ rise by 210%

By Rebecca Hitchon | 19 December 2021

Data by beauty trend forecaster, Spate, has revealed that ‘indie’, or mismatched nails have experienced significant growth in the last year. The research, which focused on the US nail market, found a 210% rise in searches since 2020. In January 2021, Pinterest data revealed that user searches for ‘indie nails’ had…

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21 gift ideas for nail techs

By Rebecca Hitchon | 18 December 2021

The Christmas countdown is on and the end is in sight – but we know that the same might not be said for your Christmas shopping. If you’re lacking in present ideas for your nail tech friends, family members, or even just want to treat yourself (you deserve it!) then…

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NAIL TECH TALK: Natalie Kirk of Nail Perfection by Natalie

By Callie Iley | 18 December 2021

Scratch chats to Natalie Kirk of Nail Perfection by Natalie about her nail journey and what she would like the industry to achieve in the future… I first started out in the nail industry in 2004 after my mum, who was working as a spa manager at the time, suggested…

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