THE LATEST NEWS & FEATURES

Sophie Pritchard Creative Claws Tech Talk

Meet the Anglesey nail pro transforming trainers using nail art products

By Rebecca Hitchon | 4 February 2025

“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to…

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45 Valentine’s French manicures you’ll fall in love with

By Scratch Staff | 4 February 2025

Opt for a romantic twist on the classic French, complete with red, pink and plenty of hearts for Valentine’s Day. Check out our roundup of chic designs below…

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Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Beauty B Corps form coalition to improve sustainability standards of industry

By Rebecca Hitchon | 11 January 2022

26 certified B Corporations within the beauty industry have teamed together to form the B Corp Beauty Coalition, with the aim of improving social and environmental practices of the industry. Certified B Corporations, or B Corps, are businesses that balance purpose with profit. They are legally required to consider the…

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Covid-19: Welsh government confirm £120m support for personal care sector

By Rebecca Hitchon | 10 January 2022

The Welsh government has confirmed that an additional £120m of funding will be made available to the personal care sector to support businesses that have been, and are impacted, by the spread of the Omicron Covid-19 variant between 13 December 2021 and 14 February 2022. On 22 December 2021, the…

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OPI & Xbox announce nail polish collaboration featuring 12 shades

By Chloe Randall | 10 January 2022

OPI has announced a collaboration with Xbox for its Spring 2022 collection. Inspired by the colourful gaming world, 12 hues have been created to bring the virtual world to life. The shades available: Quest for Quartz- a shimmery rose quartz Pixel Dust- a shimmery mauve pink Racing for Pinks- a…

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Struggling with nail glitter removal? This Morgan Taylor range makes it easy

By Helena Biggs | 9 January 2022

Do you love sparkly nails but find glitter tricky to remove? Morgan Taylor has unveiled a peel-off glitter range of nail lacquers; ideal for in-salon or at-home mani/pedis. Ideal for a night on the town or special occasion, Peel-Off Glitter is a 2-in-1 glitter and base formula, meaning there’s no…

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Ready to indulge? Check out these 3 decadent nail shades from Halo Gel Polish

By Helena Biggs | 9 January 2022

For many, January marks a time to throw away the festive treats; but fear not – you can still get your chocolate fix with three indulgent shades from Halo Gel Polish. Presented in oh-so cute Chocolate Box-style packaging, Pure Nails has served up Decadence, a deep cocoa; Indulgence a creamy…

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Cultural Style Week launches to celebrate beauty, hair & fashion diversity

By Helena Biggs | 7 January 2022

Tech entrepreneur, Candy-Ellie Graham, has founded Cultural Style Week, a movement that will take place 21-27 May 2022 to encourage people to boldly embrace their cultural heritage through fashion, hair and beauty. In partnership with hair and beauty platform, StylzMag, Cultural Style Week will open with a fashion show and…

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