THE LATEST NEWS & FEATURES

Sophie Pritchard Creative Claws Tech Talk

Meet the Anglesey nail pro transforming trainers using nail art products

By Rebecca Hitchon | 4 February 2025

“Nail art techniques can be applied in a variety of ways: from customising trainers to dolls, jewellery and even tip jars,” shares Sophie Pritchard, founder of Creative Claws salon and training academy. The North Wales-based nail tech was first encouraged by her husband to transfer her nail art skills to…

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45 Valentine’s French manicures you’ll fall in love with

By Scratch Staff | 4 February 2025

Opt for a romantic twist on the classic French, complete with red, pink and plenty of hearts for Valentine’s Day. Check out our roundup of chic designs below…

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Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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UK sees 46% increase in prestige beauty sales from 2020-2021

By Chloe Randall | 17 January 2022

The UK saw a 46% increase in prestige beauty sales in week 51 (ending 25 December 2021) compared to the same week in 2020. Research by The NPD Group also found a 20% increase when compared to pre-pandemic figures in the same period in 2019. Despite uncertainty with additional restrictions…

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NAIL TECH TALK: Lucy Greenman of Nails by Lucy Greenman

By Callie Iley | 15 January 2022

Scratch chats to Lucy Greenman of Nails by Lucy Greenman about the importance of hard work and her future career goals… Everything about nails has me hooked! I think my favourite thing about nails is how much personality these tiny designs can hold. There’s nothing better than a client telling…

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Revealed: Trading requirements for UK personal care sector in 2022

By Chloe Randall | 14 January 2022

The British Beauty Council has announced it is working with the UK government to inform businesses in the personal care industry of changes to previous rules for importing and exporting with the European Union. As of 1 Jan 2022, professionals in the personal care sector must now complete customs declarations…

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Marian Newman reflects on 12 months of the NailKnowledge programme

By Guest Writer | 13 January 2022

Marian Newman BEM, expert educator at NailKnowledge, reflects on progress and news from the first year of the programme… “On 20 January 2021, the NailKnowledge went live online, following nearly two years of hard work. The team behind it had spent time not only deciding the content and the format,…

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Salon in the Spotlight: Nails by Jess Hales, Bures, Essex

By Callie Iley | 12 January 2022

In June 2021, Jessica Hales set up her beauty room within a salon in a village in Essex, giving up her full-time job as a beauty therapist to pursue her own business alone. “A lot of people questioned my choice of starting my own business during the pandemic, but for…

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Is teaching nail courses the next step for you?

By Katie Barnes | 11 January 2022

Have you changed your career focus since the start of the pandemic? Something you may have started, already be toying with, or not yet even considered, is education. Teaching is not for everyone. It takes a very specific skill set to teach. Being exceptional at the subject in hand, does…

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