THE LATEST NEWS & FEATURES

Nail Competition Ssas24

Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Chris Bekka Costello Nail Order Podcast Nail On Sunday

Add to playlist: Nail On Sunday podcast, which serves up insight for nail techs

By Helena Biggs | 3 February 2025

The founders of professional nail brand, Nail Order, have launched Nail On Sunday: a podcast dedicated to discussing important topics for nail techs. A new episode goes live every Sunday. Topics discussed so far include: How to maximise your earnings as a nail tech. How to use social media to…

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Digital Boost for Beauty: the campaign helping beauty businesses transition to Making Tax Digital

By Lilly Delmage | 2 February 2025

Ria-Jaine Lincoln, aka The Beauty Accountant, has launched a campaign to prepare beauty businesses for the UK government’s upcoming Making Tax Digital (MTD) initiative. Digital Boost for Beauty, launching on 2 February 2025, seeks to ‘support hair and beauty professionals to transition from paper-based bookkeeping to digital systems – or…

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Nailchemy Witchcraft Holographic

Is this Witchcraft? Yes! Discover the dazzling gel polish effect from Nailchemy

By Helena Biggs | 11 February 2022

Elevate your gel polish service and dazzle clients with the magical Witchcraft Gel Polish – available from Nailchemy. Packed with holographic pigment, the formula can be used over any gel polish shade to create an eye-catching effect that appears formed by ‘witchcraft’. What’s more, you can use a magnet before…

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Salon System educator discusses the vital role of education in the nail space

By Emma Hobday | 10 February 2022

Lisa Stone, Salon System educator, chats to Scratch about her favourite Salon System courses to teach, how much you should spend on a quality course, and what she thinks is the must-have course for 2022… How long have you been an educator for Salon System and Training Solutions? I have…

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#ShowScratch Creative Challenge: Galentine’s

By Callie Iley | 10 February 2022

Check out the entries to the 9 February nail art challenge from Scratch, in which techs were tasked with creating nail designs with the theme Galentine’s! Each design was submitted via Facebook or Instagram using #showscratch #creativechallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launched every Wednesday.  

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How to grow your nail business with apprentices

By Scratch Staff | 10 February 2022

Multi award-winning salon owner, Liza Smith, reveals why you should consider hiring an apprentice… Do you often find yourself working long hours and turning away clients because your appointment book is full? One way to reduce this stress is to increase your treatment prices considerably. This may cause you to…

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Louella Belle adds eco-friendly Evolve Organic Beauty line to pro product portfolio

By Helena Biggs | 9 February 2022

Louella Belle, distributor of brands including Artistic Nail Design, Morgan Taylor Nail Lacquer, Footlogix and Personaility for the professional beauty sector, has added Evolve Organic Beauty to its impressive portfolio. Evolve, which is stocked in UK retailers including John Lewis, Harrods Beauty and Feel Unique, creates products in small batches…

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Salon in the Spotlight: Belle Voir, Huddersfield

By Callie Iley | 9 February 2022

Paris Evans established Belle Voir in 2019 and is situated in Huddersfield, West Yorkshire. “Keeping in line with French names, mine being Paris, Belle Voir translates into beautiful view which felt fitting for my clients in my first salon and future journey.” “In 2021, Belle Voir commenced on a journey…

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