THE LATEST NEWS & FEATURES

Ai Richard Mccabe Piece

AI is changing the beauty salon game: here’s how it can help you stay ahead

By Guest Writer | 10 January 2025

Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…

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Revealed: the 10 UK cities offering the best value for money manicures

By Lilly Delmage | 9 January 2025

Research by Capital on Tap has revealed the UK’s hotspots for ‘high-quality yet low cost’ nail services. Credit card and spend management platform for small businesses, Capital on Tap, has compiled The UK Beauty Report, analysing the cities that offer the best value for money in terms of self-care services.…

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vegan cosmetics

Veganuary: How to tell if your nail & beauty products are vegan-friendly

By Scratch Staff | 9 January 2025

Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…

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Sammy Macdonald Victoria Beckham Nails

Get to know the Scottish nail stylist who led nail looks for Victoria Beckham

By Helena Biggs | 8 January 2025

In Sammy Mac’s two decades in the nail industry, she’s won numerous awards, opened a thriving nail salon chain and led multiple teams backstage at Fashion Week events. So what’s left on the career tick list for this Scottish nail pro? “Leading the nail team for the 2024 Victoria Beckham…

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Green Nails

50+ green nail designs that are trending right now

By Scratch Staff | 8 January 2025

Green nails have been dominating our Instagram feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…

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Goal List

A beauty business coach’s guide to goal setting for 2025

By Guest Writer | 7 January 2025

Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…

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Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk

By Lilly Delmage | 6 January 2025

Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…

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Tgb Jan 25 Scratch Snap Prize

Share your minimalist nail art for a chance to WIN over £400 worth of The GelBottle Inc products

By Rebecca Hitchon | 6 January 2025

The January Scratch Snap competition is open! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…

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Scratch Snap Sep 24 Gallery

Techs share nail art inspired by fabrics for September Scratch Snap comp

By Rebecca Hitchon | 23 September 2024

The winner of Scratch’s monthly nail art challenge for September has been announced as Alisha Francois. In a showcase of talent, techs created nail designs to fit theme, Swatch & Style (show your fabric inspiration next to the matching nail look), in the bid to win a prize from The Manicure Company.…

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Sparkle Squad

Want to elevate your nail art? Award-winning pro unveils memberships for all skill levels

By Rebecca Hitchon | 22 September 2024

The World’s Star Nail Artist 2023, Katy Pottle, has announced the Sparkle Squad: a membership programme to empower nail artists. “Having worked as a nail tech for over 22 years, I know firsthand the challenges and triumphs that come with mastering nail art, says Katy Pottle. “After winning The World’s…

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Butter Nails

Don’t miss out on the butter nails trend: here’s 31 designs for inspiration

By Lilly Delmage | 22 September 2024

You may be thinking the pastel yellow hue often coined the ‘butter nails’ trend may be more of a spring manicure preference. However, celebrities, including A-list singe Rihanna, courtesy of trusted tech @jennynails, have been rocking the look this autumn, so why can’t we? Check out our roundup of 31…

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Beetlejuice Nails

Beetlejuice nail art designs: 20 Halloween-ready manicure ideas

By Scratch Staff | 20 September 2024

With the Beetlejuice sequel, Beetlejuice Beetlejuice, released this month and Halloween on the way, take inspiration from these incredible themed designs by nail artists.

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The Nail Desk Co Olivia Annice

How 2 graduates went from university friends to thriving in the nail industry

By Lilly Delmage | 19 September 2024

I met Olivia Annice, the tech behind Olivia Annice Nails, at university in 2020. Her nail business has since flourished, and I have also joined the nail realm: working at Scratch as a news & features writer since July 2024. We met up to work at Olivia’s first nail event…

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Nail Art Mood Board Hrbeauty Lincoln

Nail art boards: Lincolnshire salon showcases 150+ designs to help client choices

By Lilly Delmage | 18 September 2024

Nail tech, Holly Rogers, behind salon, Hr Beauty, has created a nail art mood board to help inspire clients on which nail look to choose. The Lincolnshire-based tech loves nail art, she says, “I love to be creative when it comes to nail art, I have a stand in my…

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