THE LATEST NEWS & FEATURES
AI is changing the beauty salon game: here’s how it can help you stay ahead
Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…
Read MoreRevealed: the 10 UK cities offering the best value for money manicures
Research by Capital on Tap has revealed the UK’s hotspots for ‘high-quality yet low cost’ nail services. Credit card and spend management platform for small businesses, Capital on Tap, has compiled The UK Beauty Report, analysing the cities that offer the best value for money in terms of self-care services.…
Read MoreVeganuary: How to tell if your nail & beauty products are vegan-friendly
Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…
Read MoreGet to know the Scottish nail stylist who led nail looks for Victoria Beckham
In Sammy Mac’s two decades in the nail industry, she’s won numerous awards, opened a thriving nail salon chain and led multiple teams backstage at Fashion Week events. So what’s left on the career tick list for this Scottish nail pro? “Leading the nail team for the 2024 Victoria Beckham…
Read More50+ green nail designs that are trending right now
Green nails have been dominating our Instagram feeds, and show no signs of going anywhere anytime soon! Check out our roundup of trending designs below…
Read MoreA beauty business coach’s guide to goal setting for 2025
Beauty business and mindset coach, Zaara King, offers up advice for the new year… It’s time to consider how you wish to make your mark on the industry over the next 12 months. You get to choose how you show up, what you offer clients and how you make a…
Read MoreUnique salon décor: The Birmingham nail salon featuring a piano as its reception desk
Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…
Read MoreShare your minimalist nail art for a chance to WIN over £400 worth of The GelBottle Inc products
The January Scratch Snap competition is open! Scratch Snap is a monthly, online nail art challenge that invites nail pros to create a salon-style nail design in line with a theme. Simply snap a pic of the design on yourself, nail tips or a client – and you could be…
Read MoreThe winner of Scratch’s monthly nail art challenge for September has been announced as Alisha Francois. In a showcase of talent, techs created nail designs to fit theme, Swatch & Style (show your fabric inspiration next to the matching nail look), in the bid to win a prize from The Manicure Company.…
Read MoreThe World’s Star Nail Artist 2023, Katy Pottle, has announced the Sparkle Squad: a membership programme to empower nail artists. “Having worked as a nail tech for over 22 years, I know firsthand the challenges and triumphs that come with mastering nail art, says Katy Pottle. “After winning The World’s…
Read MoreYou may be thinking the pastel yellow hue often coined the ‘butter nails’ trend may be more of a spring manicure preference. However, celebrities, including A-list singe Rihanna, courtesy of trusted tech @jennynails, have been rocking the look this autumn, so why can’t we? Check out our roundup of 31…
Read MoreWith the Beetlejuice sequel, Beetlejuice Beetlejuice, released this month and Halloween on the way, take inspiration from these incredible themed designs by nail artists.
Read MoreI met Olivia Annice, the tech behind Olivia Annice Nails, at university in 2020. Her nail business has since flourished, and I have also joined the nail realm: working at Scratch as a news & features writer since July 2024. We met up to work at Olivia’s first nail event…
Read MoreNail tech, Holly Rogers, behind salon, Hr Beauty, has created a nail art mood board to help inspire clients on which nail look to choose. The Lincolnshire-based tech loves nail art, she says, “I love to be creative when it comes to nail art, I have a stand in my…
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